Areas of Study
In the School of Communication, students gain a better understanding of the processes, role and power of communication. Students will acquire practical and analytical skills and knowledge of communication principles, how to understand audiences, shape messages, and interact with individuals and technologies. They also will learn about the power and influence of communication on society.
As a competitive admissions program, students begin as a pre-communication or pre-journalism major, then apply to one of four areas of study.
Students interested in majoring in communication or journalism must complete pre-major coursework and apply for admission to the major. Admission is competitive. Pre-communication and pre-journalism can be declared by attending a Major Information Session. See Admissions Information for major info session dates/times.
Communication Analysis and Practice offers a broad-based education in communication combined with the flexibility to pursue your specific areas of interest including mass media effects; interpersonal communication processes; communication for advocacy and politics; and health, science, and risk communication.
New Media and Communication Technology explores the way technology is transforming the field of communication through an interdisciplinary major to help you understand interactive technology, evaluate the user experience, and communicate with users from varying levels of technical proficiency.
Strategic Communication teaches you ways in which organizations communicate in order to accomplish a goal, with focus areas including knowledge management, negotiation, team problem solving, leadership, inter-organizational relationships, and persuasive communication in sales and marketing.
Our journalism students are on the cutting edge of the skills and technology needed to succeed in the journalism workplace, while at the same time steeped in the fundamental skills of reporting, investigating and writing that are a foundation for any journalist. A multimedia focus prepares you with skills required by contemporary media to package new stories with word, still photo, audio, and video.
In addition to the four undergraduate majors, students have the opportunity to pursue one of six Communication minors.
To learn more about the undergraduate major or minor programs, explore the links above, attend a Major Information Session, or schedule an appointment with an academic advisor in the Undergraduate Advising Office located in 3033 Derby Hall. Click here for information on how to schedule an appointment.