154 N. Oval Mall
Columbus, OH 43210
Ph.D. Communication, Stanford University
M.A. Communication, Seoul National University
B.A. Communication, Seoul National University
Social Media; Cognitive and Affective Processes in in Computer-Mediated Communication and Human-Computer Interaction
Teaching at OSU
Social Media (Undergraduate)
Principles of Human Computer Interaction (Undergraduate)
Computer Interfaces and Human Identity (Undergraduate)
Communication and Identity (Graduate)
Lee-Won, R. J., Shim, M., Joo, Y. K., & Park, S. G. (2014). Who puts the best “face” forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total Friends ratio, and culture. Computers in Human Behavior, 39, 413-423.
Lee, J.-E. R. (2014). Does virtual diversity matter? : Effects of avatar-based diversity representation on willingness to express offline racial identity and avatar customization. Computers in Human Behavior, 36, 190-197.
Joo, Y. K. & Lee, J.-E. R. (2014).*Can “the voices in the car” persuade drivers to go green? : Effects of benefit appeals from in-vehicle voice agents and the role of drivers’ affective states on eco-driving. Cyberpsychology, Behavior, and Social Networking, 17, 255-261.(*Equal authorship)
Lee, J.-E. R., Nass, C. I.,& Bailenson, J. N.(2014). Does the mask govern the mind? : Effects of arbitrary gender representation on quantitative task performance in avatar-represented virtual groups. Cyberpsychology, Behavior, and Social Networking, 17, 248-254.
Lee, J.-E. R., Moore, D. C.*, Park, E.-A., Park, S. G. (2012). Who wants to be "friend-rich"?: Social compensatory friending on Facebook and the moderating role of public self-consciousness. Computers in Human Behavior, 28, 1036-1043. (*Student author)
Lee, J.-E. R., Rao, S., Nass, C., Forssell, K., & John, J. M. (2012). When do online shoppers appreciate security enhancement efforts? Effects of financial risk and security level on evaluations of customer authentication. International Journal of Human Computer Studies, 70, 364-376.
Lee, J.-E. R. & Nass, C. (2012). Distinctiveness-based stereotype threat and the moderating role of coaction context. Journal of Experimental Social Psychology, 48, 192-199.
Lee, J.-E. R. & Park, S. G. (2011). "Whose Second Life is this?" How avatar-based racial cues shape ethno-racial minorities' perception of virtual worlds. Cyberpsychology, Behavior, and Social Networking, 14, 637-642.
Kim, J. H. & Lee, J.-E. R. (2011).* The Facebook paths to happiness: The effects of the number of friends and self-presentation on subjective well-being. Cyberpsychology, Behavior, and Social Networking, 14, 359-364. (*Equal authorship).
Lee, J.-E. R. & Nass, C. (2010). Trust in computers: The Computers-Are-Social-Actors (CASA) paradigm and trustworthiness perception in human-computer interaction. In D. Latusek & A. Gerbasi (Eds.), Trust and technology in a ubiquitous modern environment: Theoretical and methodological perspectives (pp. 1-15). Hershey, PA: IGI Global Press.