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The Ohio State University

College of Arts and Sciences, School of Communication

The Ohio State University School of Communication
Roselyn Lee-Won
Roselyn Lee-Won
Assistant Professor
3026 Derby Hall
154 N. Oval Mall
Columbus, OH 43210


Ph.D. Communication, Stanford University

M.A. Communication, Seoul National University

B.A. Communication, Seoul National University


Research Areas

Social Media; Cognitive and Affective Processes in in Computer-Mediated Communication and Human-Computer Interaction


Teaching at OSU

Social Media (Undergraduate)

Principles of Human Computer Interaction (Undergraduate)

Computer Interfaces and Human Identity (Undergraduate)

Communication and Identity (Graduate)


Recent Publications

Lee-Won, R. J., Shim, M., Joo, Y. K., & Park, S. G. (2014). Who puts the best “face” forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total Friends ratio, and culture. Computers in Human Behavior, 39, 413-423.

Lee, J.-E. R. (2014). Does virtual diversity matter? : Effects of avatar-based diversity representation on willingness to express offline racial identity and avatar customization. Computers in Human Behavior, 36, 190-197.

Joo, Y. K.  &  Lee, J.-E. R. (2014).*Can “the voices in the car” persuade drivers to go green? : Effects of benefit appeals from in-vehicle voice agents and the role of drivers’ affective states on eco-driving.  Cyberpsychology, Behavior, and Social Networking, 17, 255-261.(*Equal authorship)

Lee, J.-E. R., Nass, C. I.,& Bailenson, J. N.(2014). Does the mask govern the mind? : Effects of arbitrary gender representation on quantitative task performance in avatar-represented virtual groups. Cyberpsychology, Behavior, and Social Networking, 17, 248-254.

Lee, J.-E. R., Moore, D. C.*, Park, E.-A., Park, S. G. (2012). Who wants to be "friend-rich"?: Social compensatory friending on Facebook and the moderating role of public self-consciousness. Computers in Human Behavior, 28, 1036-1043. (*Student author)

Lee, J.-E. R., Rao, S., Nass, C., Forssell, K., & John, J. M. (2012). When do online shoppers appreciate security enhancement efforts? Effects of financial risk and security level on evaluations of customer authentication. International Journal of Human Computer Studies, 70, 364-376.

Lee, J.-E. R. & Nass, C. (2012). Distinctiveness-based stereotype threat and the moderating role of coaction context. Journal of Experimental Social Psychology, 48, 192-199.

Lee, J.-E. R. & Park, S. G. (2011). "Whose Second Life is this?" How avatar-based racial cues shape ethno-racial minorities' perception of virtual worlds. Cyberpsychology, Behavior, and Social Networking, 14, 637-642.

Kim, J. H. & Lee, J.-E. R. (2011).* The Facebook paths to happiness: The effects of the number of friends and self-presentation on subjective well-being. Cyberpsychology, Behavior, and Social Networking, 14, 359-364. (*Equal authorship).

Lee, J.-E. R. & Nass, C. (2010). Trust in computers: The Computers-Are-Social-Actors (CASA) paradigm and trustworthiness perception in human-computer interaction. In D. Latusek & A. Gerbasi (Eds.), Trust and technology in a ubiquitous modern environment: Theoretical and methodological perspectives (pp. 1-15). Hershey, PA: IGI Global Press.