Faculty

Qualifications:

B.A., San Jose State University, 1991
Ph.D., Cornell University, 1996

Courses Taught:

Statistical Applications in Communication I: Intro Statistics
Statistical Applications in Communication II: Multiple Regression
Advanced Research Methods in Communication
Advanced Linear Models
Statistical Moderation and Mediation Analysis
Structural Equation Modeling
Communication Research Methods
Quantitative Reasoning for Journalists
Experimental Design and Analysis

Publications:

Pollack, J. M., VanEpps, E. M., & Hayes, A. F. (in press). The moderating role of social ties on entrepreneurs' depressed affect and withdrawal intentions in response to economic stress. Journal of Organizational Behavior.

Hayes, A. F., Matthes, J., & Eveland, W. P. Jr. (in press). Stimulating the quasi-statistical organ: Fear of social isolation motivates the quest for knowledge of the opinion climate. Communication Research, 76, 751-773.

Hayes, A. F., Glynn, C. J., & Huge, M. E. (2012).  Cautions regarding the interpretation of regression coefficents and hypothesis tests in linear models with interactions. Communication Methods and Measures, 6, 1-11.

Hayes, A. F., Preacher, K. J., & Myers, T. A. (2011). Mediation and the estimation of indirect effects in political communication research: In E. P. Bucy & R. Lance Holbert (Eds.), Sourcebook for political communication research: Methods, measures, and analytical techniques. New York: Routledge.

Slater, M. D., Hayes, A. F., Goodall, K., & Ewoldsen, D. (2012). Increasing support for alcohol-control enforcement through news coverage of alcohol's role in injuries and crime: An experiment using representative U.S. news stories and people. Journal of Studies on Alcohol and Drugs, 73 , 311-315.

Slater, M. D., & Hayes, A. F. (2010). The influence of youth music television viewership on changes in cigarette use and association with smoking peers: A social identity, reinforcing spirals perspective. Communication Research, 37, 751-773.

Hayes, A. F., & Preacher, K. J. (2010). Quantifying and testing indirect effects in simple mediation models when the constituent paths are nonlinear. Multivariate Behavioral Research, 45, 627-660.

Hayes, A. F., Uldall, B., & Glynn, C. J. (2010). Validating the willingness to self-censor scale II: Inhibition of opinion expression in a conversational setting. Communication Methods and Measures, 4, 256-272.

Myers, T. A., & Hayes, A. F. (2010). Reframing the casualties hypothesis: (Mis)perception of troop casualties and public opinion about military intervention. International Journal of Public Opinion Research, 22, 256-275.

Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium.Communication Monographs, 76, 408-420.

Hayes, A. F., & Myers, T. A. (2009). Testing the "proximate casualties hypothesis": Local troop loss, attention to news, and support for military intervention. Mass Communication and Society, 12, 379-402.

Hayes, A. F., & Matthes, J. (2009). Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations. Behavior Research Methods, 41, 924-936.

Slater, M. D., Hayes, A. F., Reineke, J. B., Long, M. A., & Bettinghaus, E. (2009). Newspaper coverage of cancer prevention and prevention knowledge: Multilevel evidence for knowledge gap effects. Journal of Communication, 59, 514-533.

Slater, M. D., Goodall, C. E., & Hayes, A. F. (2009). Self-reported news attention does assess differential processing of media content: An experiment on risk perceptions utilizing a random sample of U.S. local crime and accident news. Journal of Communication, 59, 117-134.

Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879-891.

Cai, L., & Hayes, A. F. (2008). Testing linear hypotheses in OLS regression under heteroscedasticity of unknown form. Journal of Educational and Behavioral Statistics, 33, 21-40.

Hayes, A. F., Slater, M.D., & Snyder, L. B. (2008). The SAGE sourcebook of advanced data analysis methods for communication research. Thousand Oaks, CA: Sage Publications.

Preacher, K. J., & Hayes, A. F. (2008). Contemporary approaches to assessing mediation in communication research. In A. F. Hayes, M. D. Slater, and L. B. Snyder (Eds.) The Sage sourcebook of advanced data analysis methods for communication research. Thousand Oaks, CA: Sage.

David, P., Song, M., Hayes, A. F., & Fredin, E. S. (2007). A cyclical model of browsing: The dynamics of motivation, goals, and self-efficacy. International Journal of Human-Computer Studies, 65, 170-182.

Hayes, A. F. (2007). Exploring the forms of self-censorship: On the spiral of silence and the use of opinion expression avoidance strategies. Journal of Communication, 57, 785-802.

Hayes, A. F., & Reineke, J. B. (2007). The effects of government censorship of war-related news coverage on interest in the censored coverage: A test of competing theories. Mass Communication and Society, 10, 423-438.

Hayes, A. F., & Cai, L. (2007). Using heteroscedasticity-consistent standard error estimators in OLS regression: An introduction and software implementation. Behavior Research Methods, 39, 709-722.

Hayes, A. F., & Cai, L. (2007). Further evaluating the validity of the conditional decision rule for comparing two independent means. British Journal of Mathematical and Statistical Psychology, 60, 217-244.

Hayes, A. F., & Krippendorff, K. (2007). Answering the call for a standard reliability measure for coding data. Communication Methods and Measures, 1, 77-89.

Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Assessing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185-227

Shanahan, J., Glynn, C. J., & Hayes, A. F. (2007). The spiral of silence: A meta-analysis and its impact. In R. Preiss, M. Allen, B. Gayle, N. Burrell, & J. Bryant (Eds.). Mass media effects research: Advances through meta-analysis (pp. 415-427). Mahwah, NJ: Lawrence Erlbaum Associates.

Slater, M. D., Hayes, A. F., & Ford, V. (2007). Examining the moderating and mediating effects of media and individual differences on adolescent perceptions of alcohol-related risks. Communication Research, 34, 355-381.

Frost, C. A., Gordon, E. A., & Hayes, A. F. (2006). Stock exchange disclosure and market liquidity: An analysis of 50 international exchanges. Journal of Accounting Research, 44, 437-484.

Hayes, A. F. (2006). A primer on multilevel modeling. Human Communication Research, 32, 385-410.

Hayes, A. F., Scheufele, D. A., & Huge, M. E. (2006). Nonparticipation as self-censorship. Publicly observable political activity in a polarized opinion climate. Political Behavior, 28, 259-283.

Schnurr, P. P., Hayes, A. F., Lunney, C. A., McFall, M., & Uddo, M. (2006). Longitudinal analysis of the relationship between symptoms and quality of life in veterans with posttraumatic stress disorder. Journal of Consulting and Clinical Psychology, 74, 707-713.

Eveland, W. P., Hayes, A. F., Shah, D. V., & Kwak, N. (2005). Understanding the relationship between communication and political knowledge: A model-comparison approach using panel data. Political Communication, 22, 423-446.

Eveland, W. P., Hayes, A. F., Shah, D. V., & Kwak, N. (2005). Observations on the estimation of communication effects on political knowledge and a test of intracommunication mediation. Political Communication, 22, 505-510.

Hayes, A. F. (2005). Statistical methods for communication science. Mahwah, NJ: Lawrence Erlbaum Associates.

Hayes, A. F., Glynn, C. J., & Shanahan, J. (2005). Validating the willingness to self-censor scale: Individual differences in the effect of the climate of opinion on opinion expression. International Journal of Public Opinion Research, 17, 443-455.

Hayes, A. F., Glynn, C. J., & Shanahan, J. (2005). Willingness to self-censor: A construct and measurement tool for public opinion research. International Journal of Public Opinion Research, 17, 298-323.

Hayes, A. F. (2005). Self-censorship. In S. Best & B. Radcliff (Eds.) Polling America: An encyclopedia of public opinion (pp. 737-740). Westport, CT: Greenwood Press.

Hayes, A. F. (2005). Oneway designs: Nonparametric and resampling approaches. In B. Everitt & D. Howell (Eds.) Encyclopedia of statistics in behavioral science. New York: Wiley.

Farley, J. U., Hayes, A. F., & Kopalle, P. K. (2004). Choosing and upgrading financial services dealers in the U.S. and U.K. International Journal of Research in Marketing, 21, 357-375.

Kocsis, R., & Hayes, A. F. (2004). Believing is seeing?: Investigating the perceived accuracy of criminal psychological profiles. International Journal of Offender Therapy and Comparative Criminology, 48, 149-160.

Preacher, K., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, and Computers, 36, 717-731.

Knott, A., Hayes, A. F., & Neslin, A. (2002). Next-product-to-buy models for cross-selling applications. Journal of Interactive Marketing, 16(3), 59-75.

Kocsis, R., Hayes, A. F., & Irwin, H. (2002). Investigative experience and accuracy in psychological profiling of a violent crime. Journal of Interpersonal Violence, 17, 811-823.

Hayes, A. F., Shanahan, J., & Glynn, C. J. (2001). Willingness to express one's opinion in a realistic situation as a function of perceived support for that opinion. International Journal of Public Opinion Research, 13, 45-58.

Darlington, R. B., & Hayes, A. F. (2000). Combining independent p-values: Extensions of the Stouffer and binomial methods. Psychological Methods, 5, 496-515.

Hayes, A. F. (2000). Randomization tests and the homoscedasticity assumption when comparing group means. Animal Behaviour, 59, 653-656.

Kocsis, R., N., Irwin, H. J., Hayes, A. F., & Nunn, R. (2000). Expertise in psychological profiling: A comparative assessment. Journal of Interpersonal Violence, 15, 311-331.

Hayes, A. F. (1998). SPSS procedures for approximate randomization tests. Behavior Research Methods, Instruments, and Computers, 30, 536-543.

Hayes, A. F. (1998). Reconnecting research design and data analysis: Who needs a confidence interval? Behavioral and Brain Sciences, 21, 203-204.

Hayes, A. F. (1998). Within-study meta-analysis: Pooling the significance of doubly-nonindependent ("nonoverlapping") correlations. Psychological Methods, 3, 32-45.

Kocsis, R., Irwin, H., & Hayes, A. F. (1998). Organised and disorganised criminal behaviour syndromes in arsonists: A validation study of a psychological profiling concept. Psychiatry, Psychology, and Law, 5, 117-131.

Glynn, C. J., Hayes, A. F., & Shanahan, J. (1997). Perceived support for one's opinions and willingness to speak out: A meta-analysis of survey studies on the "spiral of silence." Public Opinion Quarterly, 61, 452-461.

Hayes, A. F. (1997). Cautions in testing variance equality with randomization tests. Journal of Statistical Computation and Simulation, 59, 25-31.

Hayes, A. F. & Dunning, D. (1997). Trait ambiguity and construal processes: Implications for self-peer agreement in personality judgment. Journal of Personality and Social Psychology, 72, 664-677.

Dunning, D., & Hayes, A. F. (1996). Evidence for egocentric comparison in social judgment. Journal of Personality and Social Psychology, 71, 213-229.

Hayes, A. F. (1996). The permutation test is not distribution-free: Testing Ho: rho = 0. Psychological Methods, 1, 184-198.

Hayes, A. F. (1996). PERMUSTAT: Randomization tests for the Macintosh. Behavior Research Methods, Instruments, and Computers, 28, 473-475.

Barnes, J., & Hayes, A. F. (1995). Integration of the language arts and teacher training: An examination of speech communication instruction in high school English classes. Communication Education, 44, 307-320.

Barnes, J., & Hayes, A. F. (1995). Language arts practices in the instruction of oral communication in California high schools. Communication Reports, 8, 61-68.

Hayes, A. F. (1995). Age preferences for same and opposite-sex partners. Journal of Social Psychology, 135, 125-133.

Links:

http://www.afhayes.com

http://faculty.psy.ohio-state.edu/1/hayes/

http://hayes.socialpsychology.org/

Quick Introduction:

Research methodology, psychometrics, data analysis, public opinion.

Description: