The Ohio State University
154 North Oval Mall
Columbus, OH 43210-1339
Ph.D., Mass Communication & Cognitive Science (double-major), Indiana University-Bloomington, 2007
B.S., Journalism, China Youth University for Political Sciences, Beijing, 2001
I study emotion and motivation in mediated information processing, and how they are related to cognition (e.g., attention, memory, perceived reality and risk, attitude, and decision making) and choice behavior (e.g., media use, substance use). I am most interested in developing dynamic models to explain their mutual influences. I test these models using real time laboratory data (e.g., cardiac-somatic coupling, skin conductance, eye movement) as well as real world data (e. g., experience sampling). This work helps create more effective communication messages, and also helps explain and predict how we interact with and adapt to our continuously changing information environment—in short time but also in the long run.
In addition, I am interested in applications of quantum theory to social and behavioral sciences. I explore how we can build quantum dynamic model to understand some paradoxical cognitive phenomena that have resisted explanations using classic probability theory. Currently I am serving as the Action Editor and preparing for a special issue of Topics in Cognitive Science on quantum probability models of cognition.
Emotion and cognition during message processing and media choice behavior; reciprocal dynamics of media use behavior and media effects on emotion and cognition; psychophysiology and dynamic modeling methods; quantum information processing.
Current Research Grant
Principle Investigator. NSF-Methodology, Measurement, & Statistics; Decision, Risk &Management Sciences: "Quantum Information Processing," $450,000 in total, 2009-2012
Principle Investigator, the OSU site. Air Force Office of Scientific Research: “Applications of Quantum Probability Theory to Dynamic Decision Making,” $607,712 in total, 2012-2015
Read More about My Research and the CAP Lab
Welcome to visit our Communication and Psychophysiology (CAP) Lab webpage: the new site is coming soon, but here are a few pictures from the "old" lab [click to see]
Also I'm affiliated with the Center for Cognitive Science [CCS website]