The Ohio State University
154 North Oval Mall
Columbus, OH 43210-1339
see more information at our research website: The Dynamics of Cognition and Communication [The DoCC website]
Ph.D., Communication & Cognitive Science (double-major), Indiana University-Bloomington, 2007
B.S., Journalism & Communication, China Youth University for Political Sciences, Beijing, 2001
I pursue new ideas and approaches from cognitive science to the study of communications.
- One new direction is the use of real time data (e.g., psychophysiological measures, real life experience sampling) in conjunction with formal dynamic models to study how people process, select, and are affected by information. This has led to the development of new dynamic models of information processing and choice behaviors. My current focus is the dynamic reciprocal effects between media use/choices and their impacts on emotion and cognition over time. I have employed the approach to study media entertainment, ads and health campaign message processing, program context effects, news selection, media multitasking, etc. They help design more effective messages and media platforms. Also, they help better understand the long-term dynamic reciprocal influences between media use, communications, cognitive functions and neuro-substrates, and personal traits from a dynamic, developmental perspective.
- Another new direction is to study contextual influences on cognition, decision, and communication, by building new probabilistic and dynamic systems based upon quantum rather than traditional classical probability principles. Quantum probability theory turns out to be highly suitable for explaining puzzles associated with the highly contextual nature of cognition. I have applied the dynamic quantum models to study paradoxical findings that have resisted classical explanations, including categorization-decision interference effects, measurement order effects (e.g., order effects of attitude questions), and episodic memory overdistribution effects. Check out our special issue on The Potential of Quantum Probability for Modeling Cognitive Processes (Topics in Cognitive Science, 2013) and related commentaries (2014).
Emotion and cognition during message processing and media choice behavior; Reciprocal dynamics of media use behavior and media effects on emotion and cognition; Psychophysiology and dynamic modeling methods; Quantum information processing and decision making.
ScienceDirect Top 25 hottest article in Journal of Mathematical Psychology (Continuously ranked every quarter, 2006-2015)
Most Cited Article in the Past Five Years (2009-2014), Journal of Mathematical Psychology
Most Cited Article in the Past Five Years (2006-2011), Journal of Mathematical Psychology
Top Faculty Paper Award, International Communication Association, Communication and Technology, 2013
Top Paper Award, National Communication Association, Human Communication and Technology, 2012
Top Paper Award, International Communication Association, Information System, 2008
Current Research Grants
PI, NSF, “Quantum Decision Theory” (SES 1153846), $50,000 in total, 2012-2014
PI, the OSU site, Air Force Office of Scientific Research (AFOSR), “Applications of Quantum Probability Theory to Dynamic Decision Making” (FA9550-12-1-0397), $607,712 in total, 2012-2015
PI, NSF, “Quantum Information Processing” (SES 0818277), $450,000 in total, 2009-2012
Read More about My Research and the CAP Lab
Welcome to visit our Communication and Psychophysiology (CAP) Lab webpage [The DoCC website]