The Ohio State University
3022 Derby Hall
154 North Oval Mall
Columbus, OH 43210
Health communication, media and message effects, persuasion.
My research has focused on media effects on beliefs and behavior and persuasion processes, primarily but not exclusively in the domain of public health (e.g., substance abuse and cancer prevention). My research has been supported by the National Institutes of Health; I am currently looking at in-school and participatory community media in youth substance abuse prevention and media coverage of health, crime, and injuries and how such coverage impacts risk perceptions and support for health-related public policies. Other current interests include new media and health information seeking, the persuasive effects of entertainment narratives and other message design factors, longitudinal processes of message genre/channel selection and influence, methodology and research design, and almost anything that helps us understand why people are the way they are and do what they do.
In my graduate advising, my priority is for graduate students to engage as deeply as possible in the process of intellectual growth and discovery by pushing to discover the important and original questions inherent in or underlying their areas of inquiry, and by exploring the methodological tools they'll need to answer the questions they want to ask. In my classroom teaching, I am primarily concerned with how students can use what they learn; how students can integrate material into their interests and use it to achieve their goals. In courses that I teach (normally in areas such as communication campaigns, health communication, attitudes and behavior) I typically focus on major projects such as research proposals or campaign plans that allow students to tailor course material to their primary areas of interest.