 
Dr. Osei Appiah
Assistant Professor of Communication
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Dr. Osei Appiah
Assistant Professor of Communication
School of Communication
The Ohio State University
3032 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Tel: (614) 292-6927
Fax: (614) 292-2055
appiah.2@osu.edu
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Selected Publications
Appiah, Osei & Liu, Yung-I (in press). Effectively Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements. Journal of Current Issues and Research in Advertising.
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Goodall, Catherine, E., & Appiah, Osei (in press). Adolescents’ Perceptions of Canadian Cigarette Package Warning Labels: Investigating the Effects of Message Framing. Health Communication. |
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Hoffman, Lindsay, H. & Appiah, Osei (in press). Measuring Race as a Cultural Component of Social Capital: Black Religiosity, Political Participation, and Civic Engagement. The Howard Journal of Communications. |
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Appiah, Osei (2007). The Effectiveness of “Typical-User” Testimonial Ads on Black & White Browsers’ Evaluations of Products on Commercial Web Sites: Do They Really Work? Journal of Advertising Research, 47(1)., 14-27. |
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Appiah, Osei (2006). Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers’ Evaluations of Commercial Web Sites and Online Products. Journal of Current Issues and Research in Advertising, 28(1), 73-86. |
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Abraham, Linus & Appiah, Osei (2006). Framing of News Stories: The Role of Visual Imagery in Priming Racial Stereotypes. The Howard Journal of Communications, 17(3), 183-203. |
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Appiah, Osei (2004). Effects of Ethnic Identification on Web Browsers Attitudes Toward, and Navigational Patterns on, Race-Targeted Sites. Communication Research, 31(3), 312-337. |
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Appiah, Osei (2003). Americans Online: Differences in Surfing and Evaluating Race-Targeted Web Sites by Black and White Users. Journal of Broadcasting and Electronic Media, 47 (4), 534-552. |
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Appiah, Osei. (2002) Black & White Viewers' Perception & Recall of Occupational Characters on Television. Journal of Communication, 52 (4), 776-793. |
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Appiah, Osei & Wagner, Matthew (2002). Differences in Media Buying by Online Businesses in Black- and White-Targeted Magazines: The Potential Impact of the Digital Divide on Ad Placement. The Howard Journal of Communications, 13 (4), 251-266. |
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Appiah, Osei. (2001). Ethnic Identification on Adolescents’ Evaluation of Advertisements. Journal of Advertising Research. 41 (5), 7-22. |
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