Appiah, O., & Elias, T. (2009). "Ethnic Identity and the Effects of Ethnically-Targeted and Ethnically-Ambiguous Computer-Generated Agents on Browsers Evaluations of a Commercial Website." In N. T. Wood & M. R. Solomon (Eds.) Virtual Social Identity and Consumer Behavior. Mahwah, NJ: Lawrence Erlbaum Associates.

Eastin, M., Appiah, O., & Cicchirillo, V. (2009). Identification and the influence of cultural stereotyping on post game play hostility, Human Communication Research 35(3), 337-356.

Appiah, O., & Liu, Y. (2009). Effectively reaching the model minority: Ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements. Journal of Current Issues and Research in Advertising, 31(1), 27-41.

Knobloch-Westerwick, S., Appiah, O., & Alter, S. (2008). News selection patterns as a function of race: The discerning minority and the indiscriminating majority, Media Psychology, 11(3), 400-417.

Hoffman, L. H., & Appiah, O. (2008). Measuring race as a cultural component of social capital: Black religiosity, political participation, and civic engagement. The Howard Journal of Communications, 19(4), 334-354.

Goodall, C. E., & Appiah, O. (2008). Adolescents’ perceptions of Canadian cigarette package warning labels: Investigating the effects of message framing. Health Communication, 23(2), 117-127.

Appiah, O. (2006). Rich media, poor media: The impact of audio/video vs. text/picture testimonial ads on browsers’ evaluations of commercial web sites and online products. Journal of Current Issues and Research in Advertising, 28(1), 73-86.

Appiah, O. (2004). Effects of ethnic identification on web browsers attitudes toward, and navigational patterns on, race-targeted Sites. Communication Research, 31(3), 312-337.

Appiah, O. (2002). Black & White viewers' perception & recall of occupational characters on television. Journal of Communication, 52 (4), 776-793.

Appiah, O. (2001). Ethnic identification on adolescents’ evaluation of advertisements. Journal of Advertising Research. 41 (5), 7-22.