 
Dr. Osei Appiah
Associate Professor of Communication
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Dr. Osei Appiah
Associate Professor of Communication
School of Communication
The Ohio State University
3140 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Tel: (614) 292-6927
Fax: (614) 292-2055
appiah.2@osu.edu
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Courses
Courses taught during academic year:
Advertising and Society - COMM 644
This course examines traditional and controversial aspects of advertising content and practice, and will discuss the impact of advertising on our economy and our culture.....(click for more)
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Diversity in Advertising - COMM 950
This graduate level course provides an understanding of how individual characteristics impact the sending, receiving, and processing of strategic communication messages. The course will highlight past and current knowledge on diversity in advertising, important questions that have not been adequately addressed in mainstream advertising research, and how current theories can be used to construct better strategic communication plans.....(click for more)
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Strategic Communication - COMM 430
This course examines the strategic design, execution, and evaluation of advertising, public relations, marketing, and other promotional elements in the strategic communications process.....(click for more)
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Stereotypes in Advertising, News, and Entertainment TV
The general purpose of this course is expose students to the existence and impact of stereotypes in the media. This course will explore stereotypes in advertising, news, and entertainment television and their effects on audiences.....(click for more) |
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