Dr. Osei Appiah
Assistant Professor of Communication

School of Communication
The Ohio State University
3032 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Tel: (614) 292-6927
Fax: (614) 292-2055
appiah.2@osu.edu

Selected Recent Publications Related to Strategic Communication:

Appiah, Osei (2003). Americans Online: Differences in Surfing and Evaluating Race-Targeted Web Sites by Black and White Users. Journal of Broadcasting and Electronic Media, 47 (4), 534-552.
Appiah, Osei (2006). Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers’ Evaluations of Commercial Web Sites and Online Products. Journal of Current Issues and Research in Advertising, 28(1), 73-86.
Appiah, Osei (2004). Effects of Ethnic Identification on Web Browsers Attitudes Toward, and Navigational Patterns on, Race-Targeted Sites. Communication Research, 31(3), 312-337.
Goodall, Catherine, E., & Appiah, Osei (in press). Adolescents’ Perceptions of Canadian Cigarette Package Warning Labels: Investigating the Effects of Message Framing. Health Communication.
Appiah, Osei (2007). The Effectiveness of “Typical-User” Testimonial Ads on Black & White Browsers’ Evaluations of Products on Commercial Web Sites: Do They Really Work? Journal of Advertising Research, 47(1)., 14-27
Appiah, Osei & Liu, Yung-I (in press). Effectively Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements. Journal of Current Issues and Research in Advertising.