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A Selective List of My Publications and Presentations
Dr. William "Chip" Eveland
Professor and Graduate Program Director
Social & Behavioral Sciences Joan N. Huber Faculty Fellow

Contact Information
School of Communication
The Ohio State University
3139 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Tel: (614) 247-6004
Fax: (614) 292-2055
eveland.6@osu.edu

Qualifications
B.A., University of Delaware
M.A., University of Delaware
Ph.D., University of Wisconsin

Profile
My teaching specialties are political communication, public opinion, communication theory, and quantitative research methods. I am particularly interested in the role of communication in learning in various domains, and so I have the opportunity to apply what I discover about learning in my research to the classes that I teach.

My research is centrally concerned with how individuals cognitively process information and learn through communication behaviors. This learning can be categorized into more factual or verifiable information (e.g., political knowledge, health information, science literacy), the structure or organization of knowledge (e.g., schemas, concept maps, knowledge density), and perceptions and beliefs (e.g., perceptions of public opinion, social reality, perceived media biases) that are influenced by communication. I am interested in how this learning varies based on individual background characteristics (e.g., demography, personality), motivations, and information processing, as well as macro-level contextual factors (e.g., community diversity, community pluralism, media market differences). I am also interested in how learning varies across media due to content and structural differences in television news, traditional newspapers, and new media technologies like the World Wide Web. In recent years my emphasis has transitioned to better understanding the role of interpersonal communication in these processes, and to sort out some of the causal directions that have been somewhat ambiguous in both my own and others’ work. I am currently doing social network analysis research and trying to understand mundane social interactions regarding politics.

For more information about ths sort of research I do, you might want to view a list of some of my recent publications and presentations. Or, you may want to check out the Communication, Opinion, and Political Studies [COPS] blog, which details the work of many of the political communication and public opinion scholars in our School, including our graduate students.

When I’m not in the office, I’m probably either playing with my two children or watching television -- current favorites are serialized dramas like Heroes, Jericho, and Lost, as well as college football (especially the Buckeyes). I also really enjoy the great outdoors. I canoe, hike, and camp whenever I can. I have had the good fortune hike in some very spectacular locations, including the Appalachian Trail in the Shenandoah Valley of Virginia; the Rocky Mountains in Colorado; Arches, Zion, and Bryce Canyon National Parks in Utah; Lake Tahoe in Nevada; the Sierra Nevada, Santa Ynez, and San Raphael Mountains plus the Mojave Desert in California; and even Volcanoes National Park, Waimea Canyon, and the Na Pali Coastline in the Islands of Hawaii. When I finish hiking, I like to find a good microbrewery and sample a few hefeweizen beers.
 
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Ohio State
School of Communication
3016 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Phone: (614) 292-3400
Fax: (614) 292-2055