Summary:

Michael D. Slater (Ph.D. Stanford University, 1988, MPA New York University, 1982, BA Columbia University, 1974) is Social and Behavioral Science Distinguished Professor at the School of Communication, Ohio State University.  He has served as principal investigator of NIH-funded studies of community-based substance abuse prevention efforts, alcohol-related risk perceptions and media coverage, and responses to alcohol advertisements and warnings (representing over $9 million in funded research grants) as well as conducting investigations of persuasion and media effects, with over 100 publications in these areas.  He served as founding chair of the Coalition for Health Communication.

Full Curriculum Vitae:

October 6, 2006

MICHAEL D. SLATER

Social and Behavioral Science Distinguished Professor
School of Communication, The Ohio State University
3022 Derby Hall, 154 North Oval Mall
Columbus OH 43210-1339
office 614-247-8762, fax 614-292-2055
email slater.59@osu.edu

EDUCATION

Stanford University: Ph.D., Department of Communication, 1988. 

Dissertation: "Social Information in Messages: Effects of Familiarity with Group Referent and Factuality of Portrayals on Subsequent Social Beliefs," Byron Reeves, Advisor, Steven Chaffee, Clifford Nass, Donald Roberts, committee members.

New York University: M.P.A, Graduate School of Public Administration, 1982.

Areas: international development administration, urban policy analysis.  Thesis: "Selling Progress: Development Communication in Third World Cities."

Columbia University: B.A., 1974. Major in anthropology.

WORK HISTORY

1988-present. Academic appointments: Social and Behavioral Science Distinguished Professor, School of Communication, The Ohio State University (July 2005-present).  Professor (Assistant 1988-1993, Associate 1993-1998), Department of Journalism and Technical Communication, joint appointment (1/4 time) Department of Psychology, Colorado State University (1999-2005).

1984-1988. Doctoral candidate, Department of Communication, Stanford University.
1979-1984.  Senior account manager, Martin L. Schneider/Associates, New York City.    
1976-1979. Associate, Roslyn Willet Associates; Freelance work, New York City.
1974-1975. Community Coordinator, Center for Independent Living, New York City.

PUBLICATIONS

Refereed articles:   

1. Slater, M.D. (In press.) Reinforcing spirals: The mutual
influence of media selectivity and media effects and their impact on
individual behavior and social identity, Communication Theory.

2. Slater, M.D., Hayes, A., & Ford, V.L. (In press).  Examining the
moderating and mediating roles of news exposure and attention on adolescent
judgments of alcohol-related risks. Communication Research.

3. Kreuter, M.W., Green, M.C., Capella, J.N., Slater, M.D., Wise,
M.E., Storey, D., et al. (In press). Narrative communication in cancer
prevention and control: A framework to guide research and application.
Annals of Behavioral Medicine.

4. Henry, K.L. & Slater, M.D. (In press.) The contextual effect of
school attachment on young adolescents’ intention to use alcohol. Journal of
School Health.

5. Slater, M.D., Rouner, D., & Long, M.A. (2006). Television dramas
and support for controversial public policies: Effects and mechanisms.
Journal of Communication, 56, 235-252.

6. Slater, M.D., Kelly, K., Edwards, R., Plested, B., Thurman, P.J.,
Keefe, T., Lawrence, F. & Henry, K. (2006). Combining in-school and
participatory, community-based media efforts: Reducing marijuana and alcohol
uptake among younger adolescents. Health Education Research, 21, 157-167.

7. Slater, M.D., Long, M.A., & Ford, V.L.  (2006). Alcohol and
illegal drugs, violent crime, and accidents in U.S. local and national news.
Journal of Studies on Alcohol, 67, 910-914.

8. Slater, M.D., Snyder, L., & Hayes, A.F. (2006). Thinking and
modeling at multiple levels: The potential contribution of multi-level
modeling to communication theory and research. Human Communication Research,
32, 375-384.

9. Long, M.A., Slater, M.D., & Lysengren, L. (2006). U.S. media
coverage of tobacco-control issues. Tobacco Control, 15, 367-372.

10. Snyder, L., Fleming-Milici, F., Slater, M.D., Sun, H. Strizhakova,
Y. (2006). Effects of alcohol advertising exposure on youth drinking.
Archives of Pediatric and Adolescent Medicine, 160, 18-24.

11. Aloise-Young, P., Slater, M.D., & Cruikshank, C. (2006).
Mediators and moderators of magazine advertisement effects on adolescent
cigarette smoking. Journal of Health Communication, 11, 281-300.

12. Kelly, K., Comello, E.M.G., & Slater, M.D. (2006). Development of
an aspirational campaign to prevent youth substance use: “Be Under Your Own
Influence”. Social Marketing Quarterly, 12, 14-27.

13. Slater, M.D., & Rasinski, K. (2005). Media exposure and attention
as mediators of exogenous influences on social risk judgments. Journal of
Communication, 55, 810-827.

14. Slater, M.D., Edwards, R., Plested, B., Thurman, P.J., Keefe, T.,
Kelly, K., & Comello, E. (2005). Using community readiness key informant
assessments in a randomized group trial: Impact of a participatory community
media intervention. Journal of Community Health, 30, 39-53.

15. Henry, K.L., Slater, M.D., Oetting, E. (2005). Alcohol use in
early adolescence: The effect of changes in risk-taking, perceived harm, and
peer alcohol use.  Journal of Studies on Alcohol, 66,275-283.

16. Henry, K.L., Swaim, R.,C. & Slater, M.D. (2005).  Intraindividual
variability of school bonding and adolescents' beliefs about the effect of
substance use on future aspirations. Prevention Science, 6, 101-112.

17. Long, M.A., Slater, M.D., & Stapel, L. (2005). Obtaining
nationally representative samples of local news media outlets. Mass
Communication and Society, 8, 299-322.

18. Slater, M.D., Henry, K.L, Swaim, R.C., & Cardador, J. (2004).
Vulnerable teens, vulnerable times: How sensation-seeking, alienation, and
victimization moderate the violent media content-aggressiveness relation.
Communication Research, 31,642-668.

19.       Slater, M. D. (2004). Operationalizing and analyzing exposure: The
foundation of media effects research. Journalism and Mass Communication
Quarterly, 81, 168-183.

20.       Haard, J., Slater, M.D. & Long, M. (2004). Scientese and ambiguous
citations in the selling of unproven medical treatments. Health
Communication, 16, 411-426.
 
21.       Worden, J.K., & Slater, M.D. (2004). Theory and practice in the
National Youth Antidrug Media Campaign. Social Marketing Quarterly. 10,
13-28.

22.       Slater, M.D., Henry, K.L., Swaim, R., & Anderson, L. (2003.)
Violent media content and aggression in adolescents: A downward-spiral
model.  Communication Research, 30, 713-736.

23.       Slater, M.D., & Zimmerman, D.E. (2003). Description of Web sites
in search listings: A potential obstacle to informed choice of health
information.  American Journal of Public Health, 93, 1281-1283.

24. Slater, M. D. (2003) Alienation, aggression, and sensation-seeking
as predictors of adolescent use of violent film, computer, and website
content. Journal of Communication, 53, 105-121.

25.       Slater, M.D. (2003). Sensation-seeking as a moderator of the
effects of peer influences, consistency with personal aspirations, and
perceived harm on marijuana and cigarette use among younger adolescents.
Substance Use and Misuse, 38, 865-880.

26.       Slater, M.D., Buller, D.B., Waters, E., Archibeque, M., LeBlanc,
M. (2003.) A test of conversational and testimonial messages versus didactic
presentations of nutrition information. Journal of Nutrition Education and
Behavior, 35, 255-259.

27.       Rouner, D., Slater, M.D., & Domenech-Rodriguez, M. (2003).
Adolescent evaluation of gender-role and sexual imagery in television
advertisements.  Journal of Broadcasting and Electronic Media, 47, 435-454.

28.       Stephenson, M., Hoyle, R.H., Palmgreen, P. & Slater, M.D. (2003.)
Brief sensation-seeking indices and the prevention of adolescent substance
use. Drug and Alcohol Dependence, 72, 279-286.

29.       Kelly, K.J.; Edwards, R.W., Comello, M.L.G., Plested, B.A.,
Thurman, P.J., & Slater, M.D. (2003.) The community readiness model: a
complementary approach to social marketing. Marketing Theory, 3, 411-426.

30. Slater, M.D. & Rouner, D. (2002). Entertainment-education and
elaboration-likelihood: Understanding the processing of narrative
persuasion.  Communication Theory, 12, 173-191.

31. Slater, M.D. & Zimmerman, D.E. (2002) Characteristics of Web sites
identified by major search portals. JAMA--Journal of the American Medical
Association, 288,(3), 316-317.

32. Slater, M.D. & Kelly, K. (2002).  Testing alternative explanations
for exposure effects in media campaigns: The case of a community-based,
in-school media drug prevention project. Communication Research, 29,
367-389.

33. Slater, M.D., Karan, D., Rouner, D., Walters, D., Beauvais, F., &
Murphy, K. (2002). Effects of threatening and non-threatening visuals,
announcer gender, and announcer vocal quality on responses to televised
alcohol warnings. Journal of Applied Communication Research, 30, 27-49.

34. Kelly, K., Slater, M.D., & Karan, D.  (2002). Image advertisements’
influence on adolescent perceptions of the desirability of beer and
cigarettes. (Joint first author with Kelly). Public Policy and Marketing,
21, 295-304.

35. Martin, S. E., Snyder, L., Hamilton, M., Fleming-Milici, F., Slater,
M.D, Stacy, A., Chen, M-J., & Grube, J. W. (2002).  Alcohol advertising and
youth.  Alcoholism:  Clinical and Experimental Research, 26, 900-906.

36. Buller, D. B., Woodall W. G., Zimmerman D., Heimendinger, J.,
Rogers, E., Slater, M.D., Hau, B., Pepper, J., Bartlett-Horch, K., Woodall,
P.B., Dignan, M., Hines, J., & LeBlanc, M. (2001).  Formative research
activities to provide web-based nutrition education to adults in the Upper
Rio Grande Valley.  Journal of Family & Community Health, 24(3), 1-13.

37. Slater, M. D. (2001). Personal value of alcohol use as a predictor
of intention to decrease post-college alcohol use. Journal of Drug
Education, 31, 263-269.

38. Kelly, K., Slater, M.D., Karan, D., & Hunn, L. (2000). Lifestyle
advertising: The use of human models and cartoon characters in magazine ads
for cigarette, beer, and non-alcoholic beverages. Journal of Public Policy
and Marketing, 19, 189-200.

39. Slater, M.D., Kelly, K., & Edwards, R. (2000). Integrating social
marketing, community readiness, and media advocacy in community-based
prevention efforts.  Social Marketing Quarterly, 6, 124-137.

40. Slater, M.D. (1999) Drinking and driving PSAs: A content analysis of
behavioral influence strategies. Journal of Alcohol and Drug Education, 44,
(3) 68-81.

41. Slater, M.D. (1999). Integrating application of media effects,
persuasion and behavior change theories to communication campaigns: A
stages-of-change approach. Health Communication, 11, 335-354.

42. Slater, M.D., Rouner, D., Karan, D., Murphy, K., & Beauvais, F.
(1999). Placing alcohol warnings before, during, and after TV beer ads:
Effects on recall, knowledge, and responses to the ads and warnings.
Journalism and Mass Communication Quarterly, 76, 468-484.

43. Perea, A. & Slater, M.D. (1999). Effects of source power distance
and collective versus individual appeal strategies on Mexican-American and
Anglo young adults’ responses to televised alcohol warnings.  Journal of
Health Communication, 4, 295-310.

44. Slater, M.D., Basil, M., & Maibach, E. W. (1999). A cluster analysis
of alcohol-related attitudes and behaviors in the general population.
Journal of Studies on Alcohol,60, 667-674.

45. Smitham, D.M., Slater, M.D., Luther, N.J., Jumper-Thurman, P.
(1999). A comprehensive survey of solvent abuse prevention materials.
Journal of Alcohol and Drug Education, 45, 32-46.

46. Rouner, D., Slater, M.D., & Buddenbaum, J. (1999).  Perceptions of
bias in news sources as they relate to beliefs about general media bias.
Newspaper Research Journal, 20 (2) 41-51.

47. Zimmerman, D. E., Muraski, M. L., & Slater, M. D. (1999). Taking
usability testing to the field.  Technical Communication, 46, 495-500.

48. Slater, M.D., Karan, D., Rouner, D., Murphy, K., & Beauvais, F.
(1998). Developing and assessing alcohol warning content: Responses to
quantitative information and behavioral recommendations in warnings with TV
beer ads. Public Policy and Marketing, 17, 48-60.

49. Slater, M.D., Rouner, D., Domenech-Rodriguez, M.M., Beauvais, F.,
Murphy, K., and Estes, E. (1998). Adolescent counterarguing of TV beer ads:
Implications for alcohol education. Journal of Health Education, 29,
100-106.

50. Slater, M.D. (1997).  Persuasion processes across receiver goals and
message genres.  Communication Theory, 7, 125-148.

51. Slater, M.D., Rouner, D., Domenech-Rodriguez, M.M., Beauvais, F.,
Murphy, K., and Van Leuven, J.  (1997) Adolescent responses to TV beer ads
and sports content/context: Gender and ethnic differences.  Journalism and
Mass Communication Quarterly, 74, 108-122.

52. Slater, M.D., & Rouner, D. (1996). How message evaluation and source
attributes may influence credibility assessment and belief change.
Journalism and Mass Communication Quarterly, 74, 974-991.

53. Slater, M.D., & Rouner, D. (1996). Value-affirmative and
value-protective processing of alcohol education messages that include
statistical evidence or anecdotes. Communication Research, 23, 210-235.

54. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J.,
& Domenech-Rodriguez, M.M. (1996) Adolescent male reactions to TV beer ads:
The effects of sports content and programming context. Journal of Studies on
Alcohol, 57, 425-432.

55. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K.,
Domenech-Rodriguez, M.M., and Van Leuven, J.  (1996). Adolescent perceptions
of underage drinkers in TV beer ads. Journal of Alcohol and Drug Education,
42, 43-56.

56. Slater, M.D. (1996) Theory and method in health audience
segmentation. Journal of Health Communication, 1, 267-283.

57. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J.,
& Domenech-Rodriguez, M.M. (1996) Adolescent counterarguing of TV beer
advertisements:  Evidence for the effectiveness of alcohol education and
critical viewing discussions.  Journal of Drug Education, 26, 143-158.

58. Maibach, E. W., Maxfield, A. S., Radin, K., & Slater, M. D. (1996).
Translating health psychology into effective health communication: The
American Healthstyles audience segmentation project.  Journal of Health
Psychology, 1, 261-277.

58. Maibach, E. W., Maxfield, A. S., Radin, K., & Slater, M. D. (1996).
Translating health psychology into effective health communication: The
American Healthstyles audience segmentation project.  Journal of Health
Psychology, 1, 261-277.

59. Chipman, H., Kendall, P., Slater, M.D., & Auld, G. (1996) Audience
responses to a risk communication message in four media formats.  Journal of
Nutrition Education, 28, 133-139.

60. Slater, M.D., & Domenech, M.M. (1995) Alcohol warnings in TV beer
advertisements. Journal of Studies on Alcohol, 56, 361-367.

61. Skinner, E.R., & Slater, M.D. (1995). Family communication patterns,
rebelliousness, and adolescent reactions to anti-drug PSAs. Journal of Drug
Education, 25, 343-355.

62. Chipman, H., Kendall, P., Auld, G., Slater, M., & Keefe, T.  (1995).
Consumer reaction to a risk/benefit/options messages about agricultural
chemicals in the food supply.  Journal of Consumer Affairs, 29, 110-124.

63. Slater, M.D., Zimmerman, D.E., Halvorson, H., Kean, T., & Rost, J.D.
(1994). Delivering health information to the disadvantaged: Assessing a
hypertext approach.  Hypermedia, 6(2), 67-86.

64. James, J., Auld, G., & Slater, M. (1993). Dietician's cognitive
knowledge structure relative to fat and cholesterol.  Journal of Nutrition
Education, 25, 193-200.

65. Slater, M., Chipman, H., Auld, G., Keefe, T., & Kendall, P. (1992).
Information processing and situational theory: A cognitive response
analysis.  Journal of Public Relations Research, 4, 189-203.

66. Slater, M., & Rouner, D. (1992). Confidence in beliefs as an outcome
of source credibility and message discrepancy, and as a predictor of belief
change persistence.  Communication Research, 19, 597-617.

67. Slater, M. (1991). Use of message stimuli in mass communication
experimentation. Journalism and Mass Communication Quarterly, 68, 412-421.

68. Slater, M., & Flora, J.A. (1991). Health lifestyles: audience
segmentation analysis for public health interventions. Health Education
Quarterly, 18, 221-233.

69. Van Leuven, J., & Slater, M. (1991). Publics, organizations, and the
media:  How changing relationships shape the public opinion process. Public
Relations Research Annual, 3, 165-178.

70. Slater, M., Rouner, D., & Tharp, M. (1991). Impact of the VDT on
structural vs. mechanical editing among students. Journalism Educator,
45(4), 45-48.

71. Slater, M. (1991). Combining cooperative learning and individual
client work in the public relations capstone course. Teaching Public
Relations, 22, 1-2.

72. Basil, M.D., Schooler, C., Altman, D.G., Slater, M., Albright, C.L.,
& Maccoby, N. (1991). How cigarettes are sold in magazines: Special messages
for special markets. Health Communication, 3, 75-91.

73. Slater, M. (1990). Processing social information in messages:
Social group familiarity, fiction/non-fiction labels, and subsequent
beliefs. Communication Research, 17, 327-343.

74. Slater, M. (1989). Social influences and cognitive control as
predictors of self efficacy and eating behavior. Cognitive Therapy and
Research, 13, 231-245.

75. Albright, C., Altman, D., Slater, M., & Maccoby, N. (1988).
Cigarette advertisements in magazines: Evidence for a differential focus on
women and youth. Health Education Quarterly, 15, 225-233.

76. Altman, D., Slater, M., Albright, C., Maccoby, N. (1987). How to
sell an unhealthy product: Cigarette advertising strategies 1960-1985.
Journal of Communication, 37(4), 95-106. (Joint first authorship with
Altman).
Book chapters, invited/edited academic articles, and technical reports:

77.       Slater, M.D. (In press). Media and tobacco control.  In Tobacco
Control Strategies (Technical appendix chapter).  Washington, D.C.: National
Academy of Sciences/Institute of Medicine.

78.       Slater, M.D. (2006). Specification and misspecification of
theoretical foundations and evaluation logic models for health communication
campaigns. Health Communication. (Invited, editor-reviewed article).

79.       Slater, M.D., Kelly, K.J., & Thackeray, R. (2006). Segmentation on
a shoestring:  Health audience segmentation in limited-budget and local
social marketing interventions.  Health Promotion Practice, 7, 170-173.
(Invited, editor-reviewed article.)

80.       Slater, M.D. (2005).  Mediated communication.  In Kerr, J.,
Weikunat, R., & Moretti, M. The ABC of Behaviour Change (pp.305-316).
Edinburgh, Scotland: Elsevier Science. [Note: actually published 2006]

81.       Pechmann, C. & Slater, M.D. (2005). Can social marketing messages
boomerang and motivate socially irresponsible behaviors?  In Ratneshwar, S.
& Mick, D.G. Inside consumption: Consumer motives, goals, and desires
(pp.185-207).  NY: Routledge.

82.       Slater, M.D. (2005). Community Action for Drug Prevention: A
behind-the-scenes look at a sixteen-community study. In Priest, S.H. (Ed.),
Communication impact: Designing research that matters, pp. 33-48.  NYC:
Rowman & Littlefield.

83.       Slater, M.D. (2004). Combating AIDS (book review). Journal of
Health Communication, 9, 85-87.

84.       Slater, M.D. (2004). Theory and research on how advertisements
influence attitudes and behavior: Implications for NYAMC strategies and
evaluation.  (Primary author; technical report to the Office of National
Drug Control Policy, Executive Office of the President).

85.       Kelder, S.H. & Slater, M.D. (2004). Report of the Adverse Effects
Working Group. (Technical report to the Office of National Drug Control
Policy, Executive Office of the President).

86.       Slater, M.D., & D.E. Zimmerman. (2003). Response to Melnick.
American Journal of Public Health, 93, 1985-1986.  Letter to the editor.

87.       Slater, M.D. (2002). Communication research on a broader stage.
Buller, D., & Slater, M. D. (Eds). Journal of Applied Communication
Research. (Special issue on funded research.)

88. Slater, M.D.  (2002). Involvement as goal-directed, strategic
processing: The Extended ELM.  In J. Dillard and M. Pfau, The Persuasion
Handbook: Theory and Practice (pp. 175-194), Thousand Oaks, CA: Sage.

89. Slater, M.D. (2002). Entertainment-education and the persuasive
impact of entertainment narratives.  In T. Brock, J.J. Strange, and M.C.
Green, Narrative Impact: Social and Cognitive Foundations (pp. 157-182).
Hillsdale, NJ: Erlbaum.

90. Kelder, S.H., Pechmann, C., Slater, M.D., Worden, J.K., & Levitt, A.
(2002). The National Youth Anti-Drug Media Campaign. American Journal of
Public Health, 92, 1211. Letter to the editor.

91. Slater, M.D. (1998). Gaps in knowledge and research opportunities:
The media and alcohol abuse prevention.  A report to the National Institute
of Alcohol Abuse and Alcoholism, Rockville, MD.
 
92. Jumper-Thurman, P., Slater, M., Smitham, D., Serrato, S., Plestad,
B., & Helm, H. (1998).  How effective are inhalant prevention media
materials?  Pathways: A Practical Forum for Services to Indian Children and
Families.  13(3), 3-4, 11.

93. Domenech-Rodriguez, M. M., Slater, M. D., & Beauvais, F. (1997).
Beer advertising to Latino  youth: Effects of Spanish vs. English language
targeting.  In S. Biagi & M. Kern-Foxworth, (Eds.) How the media reflect who
we are (pp. 205-211) .  Newbury Park, CA: Fox Grove.

94. Slater, M.D. (1995). Choosing audience segmentation strategies and
methods for health communication. In E. Maibach & R. Parrott, (Eds.),
Designing health messages: Approaches from communication theory and public
health practice (pp. 186-198).  Newbury Park, CA: Sage.

95. Slater, M.D. and Coughlin, K. (1995). Segmentation and channel
analysis: Reaching the Colorado public.  Denver, CO: Colorado Department of
Wildlife, Human Dimensions Research Report No. 25.

96. Slater, M., & Flora, J.A. (1994). Is health behavior consumer
behavior?  Health behavior determinants, audience segmentation, and
designing health promotion campaigns.  In E. Clark, D. Stewart, & T. Brock
(Eds.) Advertising, attitude, and affect in response to advertising.
Hillsdale, NJ: Lawrence A. Erlbaum.

97. Slater, M. (1992) Mass communication research:  Lessons for
persuasive communication. In M. Manfredo (Ed.), Influencing human behavior:
Applications in recreation and tourism (pp. 127-148). Champaign, Ill:
Sagamore Press.

98. Zimmerman, D.E., Slater, M.D., & Tipton, M. (1992). Strategies for
evaluating CD-ROM multimedia: Considerations for advancing communication
effectiveness. 1992 Society for Technical Communication Region 7 Conference
Proceedings (pp. 74-78).  Denver, CO: Society for Technical Communication.

99. Kendall, P.A., Auld, G., Slater, M., Keefe, T., & Chipman, H. (1991)
Communicating about agricultural chemicals in the food supply: A
risk/benefit approach.  Technical Report for Extension Service, Science and
Education and Food Safety Inspection Service, U.S. Department of
Agriculture, Project No. 89-EXCA-3-0986.

100. Kendall, P.A., & Slater, M. (1990) Designing a public awareness
message on food safety:  A risk/benefit approach to communicating about
agricultural chemicals.  Extension Service Technical Bulletin XCM-146.

101. Slater, M. (1982). Flatbush: Citibank's test flight. New York
Affairs, 7(2), 39-49.
Edited volumes:

102.     Hayes, A., Slater, M.D., & Snyder, L. (2006).  Special issue on
multi-level modeling in communication research.  Human Communication
Research.

103.      Institute of Medicine (In press.) Tobacco control strategies.
Washington, D.C. National Academy of Sciences/Institute of Medicine. (One of
about a dozen committee members authoring this book-length report).

104. Buller, D. and Slater, M. D., Eds. (2002). Special issue on funded
research in communication. Journal of Applied Communication Research.
Under review or in preparation for review (partial listing):

105. Slater, M.D., Lawrence, F., & Comello, E.M. Media influence on alcohol
control policy support in the U.S. adult population:  The intervening role
of risk judgments and issue concern.

106. Hayes, A., Slater, M.D., & Snyder, L. Eds.  (Under contract).   Sage Guide
to Advanced Data Analysis in Communication Research. Thousand Oaks, CA:
Sage.

107. Christen, C.T., Taylor, J.J., & Slater, M.D. Analyzing obstacles to
negotiation among interest groups: A test of conflict analysis methods at
Sand Flats Recreation Area.

108. Henry, K.L., Slater, M.D., Oetting, E.R. & Swaim, R.C. A two-part model of
the effect of school-related risk factors on adolescent alcohol use.


GRANTS AND CONTRACTS

Principal investigator for R01 DA12360, In-School and Community Media
Prevention, funding by the National Institute on Drug Abuse, 2004-2009,
$3,010,665 in total costs.

Principal investigator for subcontract on R01 CA109649, “Media Influences on
Cancer Risk Perceptions,” (Erv Bettinghaus grant PI), funding by National
Cancer Institute, three years and $1,106,000 in total costs (subcontract
amount $658,000). 2004-2007.

Principal investigator for R01-AA10377, “Alcohol Risk Perceptions and the
Media,” funding by the National Institute on Alcohol Abuse and Alcoholism,
four years and $1,761,000 in total costs. 2001-2005.

Principal investigator for “Analyzing News Media Coverage of Tobacco-Related
Issues,” funding by the Colorado Tobacco Research Program, 1.5 years,
$141,000 in total costs. 2004-2005.

Principal investigator for R01-DA12360, “Community Readiness and Media
Prevention Campaigns,” funding by the National Institute on Drug Abuse, 5
years, $2,435,000 in total costs.  1998-2004 (including no-cost extension
year).

Co-principal investigator (Kathleen Kelly, PI) and proposal co-author for
“The Effect of Tombstone Advertising on Selling Beer and Tobacco,” funding
by the Robert Wood Johnson Foundation, 2 1/2 years, $305,000 in total costs.
1997-1999.

Co-PI and proposal co-author (Don Zimmerman, PI) for study of public
education efforts regarding pesticides directed to supermarket consumers,
funding by EPA, 3 years, $800,000 in total costs.  1997-2000.

Principal investigator for project R01-AA10377, “Optimizing and Evaluating
Alcohol Warnings in TV Ads,” funding by the National Institute on Alcohol
Abuse and Alcoholism, four years and $665,000 in total costs. 1995-1999.

Public Education/Communication Core director for NIEHS-funded Colorado
Injury Prevention Center, three years, Core budget approximately $100,000 in
total costs, 1995-1998.

Principal investigator for project R29-AA08756 (a FIRST award), "TV Alcohol
Ads, Sports, and the Adolescent," funding by the National Institute on
Alcohol Abuse and Alcoholism, four years and $400,000 in total costs,
including $30,000 minority graduate student supplement. 1992-1996.

Principal investigator, "A Study of Health Information on Interactive Video
Systems" funded by AMC-Cancer Research Center and Warner New Media
($18,800). 1992.

Principal investigator, "Segmentation and Channel Analysis: Non-traditional
Audiences," for the Colorado Dept. of Wildlife ($26,000). 1994.
Initiated grant proposal to Hewlett-Packard, Inc., that resulted in a
$50,000 equipment grant to equip a graduate student/faculty research
facility for the Department of Technical Journalism, Colorado State
University, 1989-1990, followed by a partial matching grant of $20,000 from
the university Provost's Office to equip the facility, and a follow-up
$8,900 equipment grant from Hewlett Packard in 1991.

Dissertation research grant, Office of Graduate Studies, Stanford
University, 1987-88.

Public Health Service predoctoral fellowship with the Stanford Center for
Research in Disease Prevention, Stanford University, 1985-1986.


ACADEMIC PRESENTATIONS

1.        “Issue Concern and Risk Judgments as Mediators of News Influence
on Support for Alcohol Control Policies,” Slater, M.D., Lawrence, F., &
Comello, E.M. Annual conference of the International Communication
Association, May, 2007.

2.         “News Coverage of Cancer in the U.S.: A Representative National
Sample of Newspapers, Television and Magazines,” Slater, M.D., Long, M.A.,
Bettinghaus, E., & Reineke, J. Annual conference of the International
Communication Association, May, 2007.

3.         “Newspaper Coverage of Intimate Partner Violence: Skewing
Representations of Risk,” Carlyle, K., & Slater, M.D. Annual conference of
the International Communication Association, May, 2007.

4.         invited UPenn presentation…ADD

5.         invited SLU presentation…ADD

6.        “Violent media content and aggressiveness in adolescents: spiral
processes and moderators,” Slater, M.D.  University of South Carolina, July,
2006. Invited speaker.

7.         “Violent media content and aggressiveness in adolescents: spiral
processes and moderators,” Slater, M.D.  Dartmouth Medical College, Minary
Conference Center, NH, July, 2006. Invited speaker.

8.        “Examining the Moderating and Mediating Roles of News Exposure,”
Slater, M.D. & Hayes, A. Association for Education in Journalism and Mass
Communication, San Francisco, CA, August, 2006.

9.         “Evaluating Public Discourse in Newspaper Opinion Articles:
Values-Framing on Health Policy Issues”, Hoffman, L. & Slater, M.D.
Association for Education in Journalism and Mass Communication, San
Francisco, CA, August, 2006.

10.        “Alcohol and illegal drugs, violent crime, and accidents in U.S.
local and national news,” Slater, M.D., Long, M.A., & Ford, V. International
Communication Association, Dresden, Germany, July 2006.

11.         “Paired spirals of influence: A system dynamic model for
understanding media use and effects”, Slater, M.D. International
Communication Association, Dresden, Germany, July 2006.

12.        “Roundtable on measuring media exposure in the “Information Age”:
Conceptual and measurement challenges.  Invited panelist. International
Communication Association, Dresden, Germany, July 2006.

13.         “No news is bad news: U.S. media coverage of tobacco,” Long,
M.A., Slater, M.D., & Lysengren, L.  International Communication
Association, Dresden, Germany, July 2006.

14.        “Narrative persuasion: Effects of subsequent discussion,” Rouner,
D., Long, M., & Slater, M.D. International Communication Association,
Dresden, Germany, July 2006.

15.       “Judgments of Alcohol-Related Risks as Mediators of Support for
Alcohol Control Policies,” Slater, M.D., Lawrence, F., & Comello, N. Society
for Prevention Research, San Antonio, TX, May 2006.

16.      “Alcohol and Illegal Drugs, Violent Crime, and Accidents in U.S.
Local and National News,” Slater, M.D., Long, M.A. & Ford, V. Society for
Prevention Research, San Antonio, TX, May 2006.

17.      “US News Coverage of Alcohol-Related Risks and Public Support for
Alcohol Control Policy: Evidence from Representative Samples of News
Coverage and the US Public,” Invited presentation, Environmental and Natural
Resource Journalism, University of Wisconsin, Madison, WI, May 2006.

18.         “Specification and misspecification of theoretical foundations
and evaluation logic models for health communication campaigns,” Slater,
M.D. Kentucky Conference on Health Communication, Lexington, KY, April 2006.
Plenary address.

19.        “A Town Hall Meeting on Promoting Health Communication
Scholarship,” invited panelist, Health Communication Division, National
Communication Association, Boston, MA, November 2005.

20.         “Spotlight on Outreach and Funding: Reviewing Grant Proposals
for NIH and CDC,” invited panelist, Research Board, National Communication
Association, Boston, MA, November 2005.

21.         “The Making of a Health Communication Scholar: What is One?,”
invited panelist, Health Communication Division, National Communication
Association, Boston, MA, November 2005.

22.         “Current Approaches in Media and Health Behavior Change:
Opportunities in Substance Abuse and Cancer Control.” Invited presentation,
Brown University Medical School, Rhode Island Hospital, November 2005.

23.        “Community- and school-based media and substance use prevention:
A 16-community trial,” Slater, M. D. Invited presentation, Center for
Excellence in Cancer Communication, University of Pennsylvania, September
2005.

24.        “Mediated health communication and obesity: Opportunities and
trends,” Slater, M.D. Invited presentation, Interdisciplinary Obesity
Research Center, School of Public Health, University of North
Carolina-Chapel Hill, July 2005.

25.        “Predictors of alcohol-control policy support,” Slater, M.D. &
Keefe, T. Research Society on Alcoholism, Santa Barbara, CA June 2005.

26.        “Reducing marijuana and alcohol uptake via in-school social
marketing and participatory, community-based media efforts”. Slater, M.D. et
al. Health Communication Division, International Communication Association,
NYC, NY, May 2005.

27.         “Television dramas and controversial public policies: Effects
and mechanisms.” Slater, M.D., Rouner, D.L., & Long, M.A. Mass Communication
Division, International Communication Association, NYC, NY, May 2005.

28.         “Media exposure and attention as mediating variables influencing
judgments of alcohol-related risks.” Slater, M.D. & Rasinski, K. Health
Communication Division, International Communication Association, NYC, NY,
May 2005.

29.         “Alcohol use in early adolescence: The effect of changes in risk
taking, perceived harm and friends’ alcohol use,” Henry, K.L., Slater, M.D.,
& Oetting, E.R. Society for Prevention Research, Washington, D.C., May 2005.
 
30.        “A national longitudinal study of the effect of exposure to
alcohol advertising on youth drinking.” Snyder, L., Fleming-Melici, F.,
Slater, M.D., Sun, & Strivhakova.  Health Communication Division,
International Communication Association, New Orleans, LA, May 2004.

31.         “Vulnerable teens, vulnerable times: How sensation-seeking,
alienation, and victimization moderate the violent media
content-aggressiveness relation.” Slater, M.D., Henry, K.L, Swaim, R.C., &
Cardador, J. Mass Communication Division, International Communication
Association, New Orleans, LA, May 2004.

32.       “Health Communication: Building Bridges Across and Within
Disciplines,” Slater, M.D., Kentucky Conference on Health Communication,
Lexington, KY April 2004. Keynote address.

33.         “A school- and community-based media prevention intervention:
Interim results.  Slater, M.D., Kelly, K., & Edwards, R.  Health
Communication Division, National Communication Association, Miami, FL,
November 2003.

34.         “Using pre-post community informant interviews to assess impacts
of a community-based intervention—An application of the Community Readiness
Model.” Slater, M.D., Edwards, R., Plested, B., Thurman, P.J., & Keefe, T.
Belmont Conference on Participation, Community Approaches, & Social Change,
sponsored by the Health Communication Partnership and USAID. Baltimore, MD,
October 28, 2003. (Invited presentation.)
        
35.          “The impact of high-school versus intermediate-school settings
on peer influences, availability, and marijuana use among 9th graders,”
Slater, M.D., & Edwards, R. Society for Prevention Research, Washington,
D.C., June, 2003.

36.         “Using stories to prompt attitude and behavior change,” Slater,
M.D. Reproductive Health in the Age of HIV/AIDS: Developing Integrated and
Effective Health Promotion Strategies for Women in the Caribbean Context,
Centers for Disease Control and Prevention, San Juan, Puerto Rico, May 2003.
(Invited presentation.)

37.          “Violent media content and aggressiveness in adolescents: A
downward spiral model,” Slater, M.D., Henry, K., Swaim, R., & Anderson, L.
International Communication Association, Mass Communication Division, San
Diego, CA, May 2003.

38.          “A community and school based substance abuse prevention
strategy,” Slater, M.D. International Communication Association, Health
Communication Division, San Diego, CA, May 2003.

39.          “Augustine’s cup: Boundary conditions and understanding science
in a post-postmodern world,” Slater, M.D. International Communication
Association, Philosophy of Communication Division, San Diego, CA, May 2003.

40.          “Analyzing exposure and attention variables in media effects
research,” Aloise-Young, P. & Slater, M.D. International Communication
Association, Information Systems Division, San Diego, CA, May 2003.

41.          “Understanding media effects and campaign research: measuring
and analyzing exposure,” Slater, Michael D.  European Communication
Association, Munich, Germany, March 2003.

42.         “Search engine site descriptions as a potential obstacle to
consumer selection of health information,” Slater, M.D., & Zimmerman, D.E.,
National Communication Association, Health Communication Division, New
Orleans, LA, November, 2002.

43.        “Effects of amount of exposure to a localized anti-drug campaign
after testing for social desirability artifacts and reverse causation,”
Slater, M.D., & Kelly, K.  International Communication Association, Health
Communication Division, Seoul, Korea, July, 2002.
 
44. “Web-based rural health promotion in the United States: The Northern
Rio Grande Internet Project experience,” Slater, M.D., Zimmerman, D., Hau,
B., Bartlett-Horch, K.  International Communication Association, Health
Communication Division, Seoul, Korea, July, 2002.

45. “Scientese and ambiguous citations in the selling of unproven
medical treatments,” Haard, J., Slater, M.D., & Long, M. International
Communication Association, Health Communication Division, Seoul, Korea,
July, 2002.

46. “Source credibility and value involvement as they impact perceived
persuasiveness,” Ledford, C., Rouner, D., & Slater, M.D., International
Communication Association, Public Relations Division, Seoul, Korea, July,
2002.

47. “The Extended ELM: The case of implicit persuasive communication,”
Slater, M.D. Health Cognition Conference 2002, Brainerd, MN.  Invited
speaker.

48. “Using the community readiness model in cross-cultural social
marketing efforts,” Kelly, K.J., Edwards, R.W., Comello, M.L.G., Plested,
B.A., Thurman, P.J., & Slater, M.D., Academy of Marketing Science, Valencia,
Spain, June, 2002.

49. “Testing effects of exposure to a school-based media prevention
effort,” Slater, M.D., & Kelly, K. Society for Prevention Research, Seattle,
WA, May 2002.

50. “Exposure to magazine advertising of cigarettes and adolescent
cigarette smoking: Mediating and moderating processes,” Aloise-Young, P.,
Slater, M.D., & Cox, C., Society for Prevention Research, Seattle, WA, May
2002.

51. “Web site types listed by the five most commonly-used search engines
in response to inquiries about heart disease, cancer, and weight loss,”
Slater, M.D., & Zimmerman, D.E., Kentucky Conference on Health
Communication, April, 2002.

52. “Health communication professionals: Collaborating for the future,”
invited panelist, Kentucky Conference on Health Communication, April, 2002.

53. “Healthy People 2010: the role of health communication,” invited
panelist, Kentucky Conference on Health Communication, April, 2002.

54. “Using stories to prompt attitude and behavior change,” invited
speaker, Centers for Disease Control (Center for Reproductive Health/Global
AIDS Project), April, 2002.

55. “Sensation-seeking as a moderator of the effects of peer pressure,
personal aspiration and perceived risk on marijuana and cigarette use among
adolescents,” Slater, M.D. Society for Prevention Research, Washington,
D.C., June, 2001.

56. “A reliable two-item sensation-seeking index and prediction of
substance use,” Slater, M.D., Hoyle, R., Stephenson, M.T., & Palmgreen, P.
Society for Prevention Research, Washington, D.C., June, 2001.

57. “Effects of peer pressure and beliefs about alcohol use on
adolescents as moderated by sensation-seeking status,” Slater, M.D.,
Research Society on Alcoholism, Montreal, Canada, June, 2001.

58. “Alienation, aggression, and sensation-seeking as predictors of
adolescent use of violent film, computer and website content,” Slater, M.D.
International Communication Association, Mass Communication Division,
Washington, D.C., May, 2001.

59. “Foods, pesticide residues, and consumers: Extending the application
of the EPPM,” Zimmerman, D., Slater, M.D., Kendall, P. & Keefe, T.
International Communication Association, Health Communication Division,
Washington, D.C., May, 2001.

60. “Young adolescent responses to tombstone versus lifestyle
advertisements: Evidence for lifestyle ad effects on beliefs that legal
substances are socially desirable,” Slater, M.D., Kelly, K., Karan, D.
Health Communication Division, National Communication Association, November
2000.  Top Three paper award.

61. “Effects of threatening and non-threatening visuals, announcer
gender, and announcer vocal quality on responses to televised alcohol
warnings,” Slater, M.D., Karan, D., Rouner, D., Walters, D., Beauvais, F.,
and Murphy, K. International Communication Association, Health Communication
Division, Acapulco, Mexico, June 2000

62. “Processing warnings about alcohol: Effects of voice-over and text
with illustrative visuals,” Walters, D., Slater, M.D., Rouner, D., & Nerger,
J. International Communication Association, Information Systems Division,
Acapulco, Mexico, June 2000 (based on advisee’s masters’ thesis).

63. “Social marketing and media advocacy: Complementary techniques for
advancing community readiness for prevention,” Slater, M.D., Kelly, K., and
Edwards, R.E.  Innovations in Social Marketing, Washington, D.C. June 2000.
(Novelli award for outstanding theoretical contribution to social marketing
field.)

64. “Personal value of alcohol use as a predictor of intention to
decrease post-college alcohol use,”  Slater, M. D. Research Society on
Alcoholism, Denver, CO, June 2000.

65. “A content analysis of drinking and driving public service
announcements,” Slater, M. Research Society on Alcoholism, Santa Barbara,
CA, June 1999 .

66. “Responses to alcohol warnings in Latino vs Anglo males and females:
Effect of collectivist appeal and surgeon general attribution,” Perea, A.
and Slater, M. Research Society on Alcoholism, Santa Barbara, CA, June 1999
.

67. “Alcohol warnings in TV beer ads: Treatment vs. control and
placement effects,” M. Slater, D. Karan, D. Rouner, F. Beauvais, & K.
Murphy. Research Society on Alcoholism, Santa Barbara, CA, June 1999 .

68. “Lifestyle advertising: The use of human models and cartoon
characters in cigarette, beer, and non-alcoholic beverage advertising,”
Kelly, K., Slater, M.D., Karan, D., & Hunn, L.  Public Policy and Marketing,
Lafayette, IN, June 1999.

69. “The problem of typology in studying persuasive health messages: The
case of drunk driving PSAs,” Slater, M.D. International Communication
Association, Health Communication Division, San Francisco, CA May 1999.

70. “Identification, evaluation, and persuasion in the processing of
narrative fiction,” Slater, M.D. & Rouner, D.  International Communication
Association, Information Systems Division, San Francisco, CA May 1999.

71. “Responses to televised alcohol advertisements and warnings,”
Slater, M.D. National Communication Association, NYC, November 1998 (invited
paper).

72. “Using the stages-of-change model to integrate application of media
effects, persuasion, and behavior change theories of communication
campaigns,” Slater, M.D. National Communication Association, NYC, November
1998.

73. “Placing alcohol warnings before, during and after TV beer ads:
Effects on recall, knowledge, and responses to the ads and the warnings,”
Slater, M.D., Rouner, D., Karan, D., Murphy, K., & Beauvais, F. 
Association for Education in Journalism and Mass Communication, Advertising
Division, Baltimore, MD, August 1998.

74. “Effect of source power distance and collective versus individualist
appeal strategies on Mexican American and Anglo young adult responses to
televised alcohol warnings,” Perea, A. & Slater, M.  Association for
Education in Journalism and Mass Communication, Communication Theory and
Methodology Division, Baltimore, MD, August 1998. (Based on advisee’s
master’s thesis).

75. “Gender-role and sexual imagery in television advertisements,”
Rouner, D., Domenech-Rodriguez, M.M., & Slater, M.D.  International
Communication Association, Mass Communication Division,  Jerusalem, Israel,
July 1998.

76. “Cognitive response analyses in assessing audience reactions to
health-related messages,” Slater, M. International Communication
Association, Health Communication Division, Montreal, Canada, May 1997
(invited paper).

77. “The processing of narrative fiction from the persuasion
perspective: An exploratory study,” Slater M.D., Rouner, D. International
Communication Association, Information Systems Division, Montreal, Canada,
May 1997 .

78. “Construct accessibility following exposure to pro versus
counterattitudinal alcohol messages,” Slater M.D., Rouner, D. International
Communication Association, Information Systems Division, Montreal, Canada,
May 1997 .

79. “An empirical typology of alcohol use in the general population:
Characterizing the range of normal,”  Slater, M.D., Basil, M.D., Maibach E.
Research Society on Alcoholism, San Francisco, CA, July 1997 .

80. “Developing and assessing alcohol warnings for use with TV beer
advertisements,” Slater, M.D., Rouner, D., Karan, D., Beauvais, F., Murphy,
K.  Research Society on Alcoholism, San Francisco, CA, July 1997 .

81. “Dieting, low fat eating and exercise: A cluster analysis,” Basil,
M.D., Maibach, E., Slater, M.D. Innovations in Social Marketing, Boston, MA,
May 1997 .

82. “Ethnic and gender differences in adolescent responses to alcohol
ads, and their relation to alcohol use.”  Slater, M.D., Rouner, D., 
Beauvais, F., Murphy, K., Van Leuven, J., and Domenech, M.M. Research
Society on Alcoholism, Washington, D.C., June, 1996.

83. “Adolescent perceptions of underage drinkers in beer ads, and their
relation to alcohol use.”  Slater, M.D., Rouner, D.,   Beauvais, F., Murphy,
K., Van Leuven, J., and Domenech, M.M. Research Society on Alcoholism,
Washington, D.C., June, 1996.

84. “College students with differing orientations to alcohol use respond
differentially to education/persuasion messages containing statistical
evidence or anecdote.” Slater, M.D., Murphy, K., Beauvais, F., Rouner, D.,
Van Leuven, J., and Domenech, M.M.  Research Society on Alcoholism,
Washington, D.C., June, 1996.

85. “Perceptions of bias in news sources,” Rouner, D., Slater, M.D., &
Buddenbaum, J.M.  Presented to the annual meeting of the Midwest Association
for Public Opinion Research, Chicago, Ill., November, 1995 .
86. “Advertising vs. product publicity: effects on credibility and
purchase intent.”  Chew, C., & Slater, M.D.  Presented to the annual
conference of the Association for Education in Journalism and Mass
Communication, Public Relations Divison, Washington, D.C., August, 1995.
(Based on advisee’s masters thesis).

87. “Beer and non-beer advertising to Latino youth: The effects of
Spanish versus English language.”   Domenech-Rodriguez, M.M., Slater, M.D.,
& Beauvais, F.  Presented to the annual conference of the Association for
Education in Journalism and Mass Communication, Advertising Divison,
Washington, D.C., August, 1995.  (Based on advisee’s masters thesis).

88. “Inability to recognize news source bias and perceptions of media
bias.”  Rouner, D.L., Slater, M.D., & Buddenbaum, J.   Presented to the
annual conference of the Association for Education in Journalism and Mass
Communication, Newspaper Divison, Washington, D.C., August, 1995.

89. “TV beer advertising and adolescent males: Effects of sports content
and sports programming on responses to the ads among adolescent Anglo
males.”     Slater, M.D., Rouner, D.,   Beauvais, F., Murphy, K., Van
Leuven, J., and Domenech, M.M.  Presented to the annual conference of the
Research Society on Alcoholism, Steamboat Springs, CO, June, 1995.

90. “Do adolescents believe people in TV commercials to be underage?” 
Slater, M.D., Rouner, D.,   Beauvais, F., Murphy, K., Van Leuven, J., and
Domenech, M.M.  Presented to the annual conference of the Research Society
on Alcoholism, Steamboat Springs, CO, June, 1995.

91. “Modeling predictors of alcohol use and use intentions among
adolescent Anglo males: Social, psychological, and advertising influences.”
Slater, M.D., Murphy, K., Beauvais, F., Rouner, D., Van Leuven, J., and
Domenech, M.M.  Presented to the annual conference of the Research Society
on Alcoholism, Steamboat Springs, CO, June, 1995.

92. “Getting to the table: Theory-grounded strategic approaches to
initiating negotiations with key publics.” Christen, C., and Slater, M.D.
Presented to the annual conference of the International Communication
Association, Public Relations Interest Group, Albuquerque, NM, May, 1995.
(Based on advisee’s masters thesis).

93. “Statistical and anecdotal evidence in value-relevant messages.”
Slater, M.D. & Rouner, D.  Presented to the annual conference of the
International Communication Association, Information Systems Division,
Albuquerque, NM, May, 1995 .

94. "Message evaluation and source attributes:  Towards a model of
credibility assessment and belief change."  Slater, Michael D., & Rouner, D.
Presented to the annual conference of the International Communication
Association, Information Systems Division, Sydney, Australia, July, 1994.
Selected as a Top Four paper.

95. "Message processing strategies, motivation, and involvement:
Returning the active audience to persuasion and message effects research."
Slater, M.D.  Presented to the annual conference of the International
Communication Association, Information Systems Division, Sydney, Australia,
July, 1994.

96. "Audiences and channel usage for health information among social
service clientele: A situational theory approach."  Manley, H., Slater,
M.D., & Rouner, D.  Presented to the annual conference of the International
Communication Association, Health Communication Division, Sydney, Australia,
July, 1994. (Based on advisee’s masters thesis).

97. "Alcohol warnings on televised beer advertisements: A test of
effects."  Slater, M.D., & Domenech, M.M.  Presented to the annual
conference of the Research Society on Alcoholism, Maui, Hawaii, June, 1994.

98. "Alcohol education and adolescent counterarguing of TV beer
advertisements." Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van
Leuven, J., and Domenech, M.M. Presented to the annual conference of the
Research Society on Alcoholism (screened abstracts), Maui, Hawaii, June,
1994.

99. "Predictors of adolescent responses to televised beer
advertisements: Another link in the causal chain."  Slater, M.D., Murphy,
K., Rouner, D., Beauvais, F., Van Leuven, J., and Domenech, M.M. Presented
to the annual conference of the Research Society on Alcoholism, Maui,
Hawaii, June, 1994.

100. "Lessons learned in computerized interactive education program for
underserved audiences using private and public institutions."  Halvorson,
H.W., Kean, T.J., Gosselink, C.A., Slater, M.D., & Zimmerman, D.E. Society
of Public Health Educators Scientific Conference, Grand Rapids, MI, June,
1993.

101. "Delivering health information to the disadvantaged: Assessing a
hypertext approach." Slater, M.D., Zimmerman, D.E., Halvorson, H., Kean, T.,
& Rost, J.D.  Presented to the annual conference of the International
Communication Association, Health Communication Division, Washington, D.C.,
May, 1993.

102. "Family communication patterns, rebelliousness, and adolescent
reactions to anti-drug PSAs." Skinner, E.R., & Slater, M.D.  Presented to
the annual conference of the International Communication Association, Health
Communication Division, Washington, D.C., May, 1993. (Based on advisee’s
masters thesis).

103. "Comparing audience segments' response to a public education message
in four media formats."  Chipman, H., Slater, M.D., Kendall, P., Auld, G., &
Keefe, T.  Presented to the annual conference of the International
Communication Association, Public Relations Interest Group, Washington,
D.C., May, 1993.

104. "Spokesperson expertise and bias: An experiment." Slater, M.D., &
Rouner, D.L.  Presented to the annual conference of the International
Communication Association, Public Relations Interest Group, Washington,
D.C., May, 1993.

105. "Taxonomy, classification, typology: Reconceptualizing audience
segmentation." Slater, M.D. Invited panel presentation, International
Communication Association, Health Communication Division, Washington, D.C.,
May, 1993.

106. "Interactive cancer information program for medical clinics."
Halvorson, H.W., Kean, T.J., Slater, M.D., & Rost, J.D.  Prevention '93, St.
Louis, MO, April, 1993 (named Outstanding Poster Presentation).

107. "Concern as an indicator of response to risk/benefit messages on
agricultural chemicals and food,"  Chipman, H., Kendall, P., Auld, G., &
Slater, M.D. Presented to the Society for Nutrition Education, Washington,
D.C., July 1992.

108. "Strategies for evaluating CD-ROM multi-media: Considerations for
advancing communication effectiveness."  Zimmerman, D.E., Slater, M.D., &
Tipton, M.  Presented to the Society for Technical Communication, Region 7
Conference, October, 1992.

109. "Strengthening public health campaigns: Learning from the past,"
Kelly, K. & Slater, M. D. Presented to the annual meeting of the Western
Decision Sciences Institute, Health Systems Management and Marketing
Division, Reno, NV, March, 1992.

110. "Confidence in beliefs as an outcome of source credibility and
message discrepancy, and as a predictor of belief change persistence,"
Slater, M.D., & Rouner, D.  Presented to the annual conference of the
Association for Education in Journalism and Mass Communication,
Communication Theory and Methodology Division, Boston, MA, August, 1991.
Selected as a Top Three paper.

111. "Information processing and situational theory: A cognitive response
analysis," Slater, M., Chipman, H., Auld, G., Keefe, T. & Kendall, P.
Presented to the annual conference of the Association for Education in
Journalism and Mass Communication, Public Relations Division, Boston, MA,
August, 1991.

112. "Impact of the VDT on structural vs. mechanical editing among
students," Slater, M., Rouner, D., & Tharp, M.  Presented to the annual
conference of the Association for Education in Journalism and Mass
Communication, Newspaper Division, Minneapolis, MN, August, 1990.

113. "Messages as experimental stimuli:  Design, analysis, inference."
Slater, M.  Presented to the annual conference of the Association for
Education in Journalism and Mass Communication, Theory and Methodology
Division, Washington, D.C., August, 1989.

114. "Publics, organizations, and the media:  How changing relationships
shape the public opinion process."  Van Leuven, J.K. & Slater, M..
Presented to the annual conference of the Association for Education in
Journalism and Mass Communication, Public Relations Division, Washington,
D.C., August, 1989.

115. "Processing social information in messages:  Social group
familiarity, fiction/non-fiction labels, and subsequent beliefs," Slater, M.
Presented to the annual conference of the International Communication
Association, Mass Communication Division, San Francisco, CA, May, 1989.
Selected as a Top 10 paper.

116. "Social cognitive approaches to media effects research," Slater,
M.D.  Presented to the annual conference of the International Communication
Association, Information Systems Division, San Francisco, CA, May, 1989.

117. "Health lifestyles: Audience segmentation analysis for public health
intervention," Slater, M. &  Flora, J..  Presented to the annual conference
of the International Communication Association, Health Communication
Division, San Francisco, CA, May, 1989.

118. "Health lifestyles: An analysis of media use and interpersonal
communication," Flora, J., Slater, M.D.,& Maibach, E.W.   Presented to the
annual conference of the International Communication Association, Health
Communication Division, San Francisco, CA, May, 1989.

119. "The role of market segmentation in social marketing," Flora, J., &
Slater, M.D.  Presented to the annual conference of the American Public
Health Association, New Orleans, LA, October, 1987.

120. "How an unhealthy product is sold: Cigarette advertising in
magazines," Slater, M., Altman, D.,  Albright, C., & Maccoby, N.  Presented
to the annual conference of the American Psychological Association, Health
Psychology Division, NYC, NY, August, 1987.

121. "Self-help weight loss: Effects of deposits, pacing, and self
efficacy measurement," Flora, J.,  Slater, M.,  Carl, F., & Killen, J.
Presented to the annual conference of the American Psychological
Association, Health Psychology Division, NYC, NY August, 1987.

122. "Is health behavior consumer behavior?  Health behavior
determinants, audience segmentation, and designing media health campaigns,"
Slater, M., & Flora, J.  Presented to the sixth annual Advertising and
Consumer Psychology Conference, Consumer Psychology Division of the American
Psychological Association, Chicago, IL, May, 1987.

123. "Cigarette advertising strategies, 1960-1985: Trends and themes for
youth, women, and general audiences," Slater, M., Altman, D., Albright, C.,
& Maccoby, N.  Presented to the annual conference of the International
Communication Association, Health Communication Division, Montreal, Canada,
May, 1987.

124. "Social influences, self efficacy, and diet behavior," Slater, M.
Presented to the annual conference of the American Psychological
Association, Health Psychology Division, Washington, D.C., August, 1986.

125. "Conceptualizing social influences and individuals' perceived
capacity for change: Implications for communication campaigns," Slater, M.
Presented to the annual conference of the International Communication
Association, International and Development Communication Division, May,
1986.

126. "Low involvement weight management: Is it effective?,"
Davis-Chervin, D., Marcovic, A.,  Slater, M.D., & Cirksena, K. Presented to
the annual conference of the American College Health Association, Theory and
Methodology Division, New Orleans, LA, May, 1986.


MAJOR PROFESSIONAL SERVICE AND CONSULTING EFFORTS


Editorial board member, Communication Research, Human Communication
Research, Journal of Communication, Communication Methods and Measures,
Journal of Health Communication and Health Communication.
2002-2006.  Chair, Coalition for Health Communication.
2003-2004. Chair, Nominating Committee, International Communication
Association.
2002-2004. Chair, Health Communication Division, International Communication
Association.
2002-2003. Member, Nominating Committee, International Communication
Association.
Oct. 2001-July 2004.  Member (Chair June, 2003-July 2004), Behavior Change
Expert Panel, National Youth Media Campaign sponsored by the Office of
National Drug Control Policy.
2001. Member NIH special emphasis panel reviewing alcohol-related grants.
2000-2002 Vice-chair, Health Communication Division, International
Communication Association.
1997-2002. Principal scientific consultant for NIAAA-funded natural field
experiment (conducted by U. Conn./Roper Center) examining effects of
exposure to liquor advertising on television.
2000.  Presenter for an NIAAA-sponsored panel for spouses of governors on
initiatives to reduce youth alcohol misuse.
1999.  Served on NIH/NCI site visit team for a program project review,
January, and subsequent review teleconference discussions.
1999. Participated as communications expert for panel on communicating to
disadvantaged families regarding access to Medicaid/Medicare for their
children, May.
1998.  Wrote and presented report on research needs and opportunities with
respect to media and alcohol abuse prevention, for the National Institute on
Alcohol Abuse and Alcoholism’s (NIAAA) extramural review of prevention
programs requested by the Institute director.
1998. Participated in two-day conference on disseminating knowledge
regarding effective parenting strategies for substance abuse prevention,
providing communication campaign expertise, for the Centers for Disease
Control and Prevention (CDC).
1997.  Conducted half-day training session in health audience segmentation
for Centers for Disease  Control communication specialists; serving on
expert panel to help develop guidelines for a new Health Communication grant
program administered by CDC Office of Health Communication.
1995-1998. Principal scientific consultant to a national health lifestyles
audience segmentation project conducted  by Porter/Novelli, Washington,
D.C., on behalf of the CDC, several NIH agencies and industry.
1995-1999. Member NIH special emphasis review panel: Drug and Alcohol Abuse/
Intervention/ Prevention (SBIR).
1996: Consultant to American Research Company of Virginia on development of
a multimedia alcohol education tool addressing critical viewing of alcohol
advertising.
1992. Public relations consulting and training for Hewlett-Packard, Fort
Collins Site.
1991. Chairman of the Research and Evaluation Committee for a statewide
smoking cessation campaign sponsored by the Coalition for a Tobacco-Free
Colorado, and conducted (with a graduate class) a major audience
research/message pretesting effort for that campaign. (Pro bono).
1991-1992. Member of Materials Evaluation subcommittee for statewide
cervical and breast cancer screening program, consultant for message
strategy development retreat, Cancer Control, Colorado Dept. of Health (Pro
bono).
1991. Consulting on audience research and message pretesting strategies,
AMC-Cancer Research Intervention Research efforts.
1991. Featured speaker/presenter at departmental in-service training,
Prevention Progams;  Colorado Department of Health.
1991. Organized 1/2 day workshop on crisis/disaster communication for City
of Fort Collins administrators, staff, and emergency services personnel.
1990. Principal consultant: Assessment of Alternative Communication
Strategies for Delivering Public Awareness Messages About Food Safety Issues
Relative to Agricultural Chemical Use in Food Production.  Funded by the
USDA, Principal Investigator Assoc. Professor Patricia Kendall, Dept. of
Food Science and Nutrition.  Responsible for interpreting evaluative data,
developing message strategies, and co-authoring reference bulletin for the
USDA on communication strategies.


GRADUATE ADVISING


Theses advised and advisees’ position after graduation:

1990 Cheryl Sokolowski
MS Audience and channel analysis for an AIDS information campaign.

Development Director, Larimer County Humane Society
1991 Holly Manley
MS  Predictors of channel usage for health information among low-income
residents in Fort Collins (presented to the annual conference of the
International Communication Association)  Technical Editor, Hach Chemical
Co.

1991 Todd Shimoda
MS Interesting examples: effect on reader comprehension, latency, attention,
and reading speed. (published in the Journal of Experimental Education)
Ph.D., U.C. Berkeley, faculty member, Colorado State U.

1993 Ann Boldt 
MS Comprehension monitoring, evaluation criteria, and readers’ understanding
of text.  Medical writer.

1993 Sonya Laws 
MS African-American women on a predominately white university campus:
attitudes and beliefs about HIV/AIDSs and testing.  University public
affairs specialist.

1993 Ellen Skinner 
MS  Family communication patterns and rebelliousness as audience
segmentation tools. (Published in the Journal of Drug Education).  Market
research manager.

1994 Catherine Chew
MS Advertising vs publicity: effects on recall, credibility and purchase
intent.  (Presented to the AEJMC national conference). Corporate
communications specialist, Public Service Co. of CO.

1994 Melanie Domenech-Rodriguez.
MS  Latino males’ reactions to TV beer advertising in Spanish and English.
(Presented to AEJMC nat’l conference, published in Facing Differences: Race,
Gender and the Mass Media, Biagi & Kern-Foxworth, eds).  Ph.D., Colorado
State U., ass’t professor, Utah State.

1995 Greg Francis 
MS The impacts of specificity on text effectiveness.  Specialized magazine
reporter/editor.

1996 Cindy Christen
MS Game theory, coorientation theory, and field dynamics: Toward a strategic
approach to negotiating with publics (Presented to the AEJMC national
conference, second place student paper PR division).  Ph.D. , U. of
Wisconsin-Madison, ass’t prof., Iowa State.

1998 Anna Perea
MS Responses of Anglo vs. Latino males and females to alcohol warnings
varying source attribution and appeal strategy (Presented to the AEJMC
national conference; published by Journal of Health Communication, 1999).
Technical writer, Hach Chemical Co.

1999 Denise Walters
MS Processing warnings about alcohol from multiple channels of communication
(Presented to ICA national conference 2000), Knowledge engineer,
Hewlett-Packard.

2000 Eleanora Guerrero Comello
MS. The effectiveness of foot-in-the-door and door-in-the-face as
compliance-gaining techniques in a mail fund-raiser.  Freelance public
relations writer, prevention communications.

2001  Jenifer Haard 
MS. Pseudoscience in health messages. (Presented to ICA Health Communication
Division, annual conference, 2002. Published in Health Communication, in
press.) Usability contract researcher, Microsoft.
 
2003  Ann Ciemnoczolowski MS. Effect of message order on danger
control and fear control
Medical writer/editor, Advance PCS.

2003 Samuel Armistead Hall M.S. Self-efficacy and other factors
affecting completion of a pulmonary rehabilitation program.  Public relations manager, Poudre
Valley Hospital.

Ohio State University

Committee member for:

2007 Kellie Carlyle  Ph.D.  Assistant professor, Arizona State
University.

2007 Lindsay Hoffman Ph.D. Assistant professor, University of Delaware

Advisor:
In progress Catherine Goodall
In progress Eleanora Comello

TEACHING EXPERIENCE


Professor, The Ohio State University.
Graduate courses:
Media, Campaigns and Health.
Full, Associate and Assistant Professor, Colorado State University.
Graduate courses:
Research seminar (advanced research methods/thesis development course)
Research and Evaluation Methods in Communication (graduate introductory
methods course),

Public Communications Campaigns (graduate course in health, environmental,
and related public interest campaigns)

Public Relations Management
Beliefs, Attitude Change, and Behavior (a doctoral-level seminar, Dept. of
Psychology)

Undergraduate courses:
 
Introduction to Public Relations
Public Relations Practices
Public Relations Campaigns
Scientific and Technical Writing.
Teaching Assistant, Stanford University.  Mass Communication Theory,
Professor Byron Reeves (Spring, 1987), Mass Communication and Society,
Professor Jeremy Cohen (Autumn, 1985).
Conducted workshops in public relations practice for the Students'
Association of the State University of New York (1983), Chamber Music
America (1982), and the Westchester Advertising Club (1981).


ACADEMIC SERVICE WITHIN THE UNIVERSITY

The Ohio State University: Member of search committee (searching five
positions) 2005-2006; developing Health Communication graduate focal area
(facilitating curriculum planning, building collaborations with the School
of Public Health, organizing health communication colloquia).
Colorado State University:Member, search committee for the Dean of the
College of Liberal Arts (1998-1999) and for Journalism department chair
(2000-2001).  College representative to the University’s Faculty Research
Grants review committee (1995-1997) and to the College of Natural Science’s
ad hoc committee on revising science curricula for non-science majors
(1996-1997).  Chair,  department Tenure and Promotion Committee
(1998-present).  Chair (1991-1992) and member (1989-1991), College Computing
Committee, College of Liberal Arts; Member (fall 1994) and Chair (spring
1995), Committee on Liberal Arts, College of Liberal Arts (1994); Member and
college representative, Technical Advisory Committee, Colorado State
University (1991-1992); Chair, Graduate-Faculty Research Laboratory
Committee (1990-1994); Member, Committee on Student Life of the University
Faculty Council (1992-1993); Member of the Academic Standards Committee
(1989-1991), Merit Evaluation Committee (1989-1990, 1995), Graduate
Coordinator (1992-1995) and member, Graduate Committee (1988-89,
1990-present), ad hoc Research Committee (1988-1990), Dept. of Journalism
and Technical Communication, Colorado State University.  Various other
departmental regular and ad hoc committee assignments and chairmanships.


MISCELLANEOUS AWARDS

Top three paper award, Health Communication Division, International
Communication Association, 2006.
Novelli award for outstanding theoretical contribution, Innovations in
Social Marketing conference, Washington, DC, June 2000.
Top three paper award, Health Communication Division, National Communication
Association, 2000.
Recipient of the Lewis Donohew Outstanding Scholar in Health Communication
Research award, at the 10th Annual Conference on Health Communication,
Lexington, KY, 1998.
Top four paper, Information Systems Division, International Communication
Association, 1994.
Top three paper, Communication Theory and Methodology Division, Association
for Education in Journalism and Mass Communication, 1991.
Top three paper, Mass Communication Division, International Communication
Association, 1989.
First prize in category for film "Open Door to the Printed Word,"
International Film Festival, NYC, 1981.  (Writer and assistant producer.)
Certificate of Merit for a/v presentation, "A Miracle in the Making," U.S.
Film Festival, Chicago, 1984. (Writer and associate producer.)
Prose collection, The Big House, named by Library Journal one of best small
press books of 1979. (Editor and publisher.)
National Endowment for the Arts grantee for small press publications,
1978-1979.


PROFESSIONAL MEMBERSHIPS

International Communication Association, Association for Education in
Journalism and Mass Communication, National Communication Association,
Research Society on Alcoholism, Society for Prevention Research.

PERSONAL

Date of birth: May 11, 1953.  Married, two children.