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Dr. William "Chip" Eveland
Professor and Graduate Program Director
Social & Behavioral Sciences Joan N. Huber Faculty Fellow
Contact Information
School of Communication
The Ohio State University
3016 Derby Hall
154 North Oval Mall
Columbus, OH 43210-1339
Tel: (614) 247-6004
Fax: (614) 292-2055
eveland.6@osu.edu
Qualifications
B.A., University of Delaware
M.A., University of Delaware
Ph.D., University of Wisconsin
Profile
My teaching specialties are political communication, uses and effects of mass communication, and research methods. I attempt to incorporate theories and research addressing both “old” and “new” communication technologies in my classes. I am particularly interested in the role of communication in learning in various domains, and so I have the opportunity to apply what I discover about learning in my research to the classes that I teach. For instance, one factor that facilitates learning from the news and political conversations is the extent to which individuals make connections between the new information to which they’re exposed and their own past experiences and prior knowledge (a process called “elaboration”). I apply this in my teaching by encouraging students — through assignments and classroom discussion — to apply the (sometimes) abstract ideas presented in readings and lecture to real world situations and personal experience.
My research attempts to understand the effects of communication as the result of the goals individuals bring to the communication experience and the cognitive processes in which they engage during communication. I am particularly interested in the differential influence of various modalities of communication on learning outcomes, including effects of traditional media like television news and newspapers as well as the World Wide Web. I am also interested in how media use and discussion of politics work together to influence knowledge of political facts as well as the structure of cognition about politics. My research has also explored topics such as the role of communication in shaping political participation, perceptions of public opinion or social reality more generally, and beliefs about news media bias. To see some of my recent publications and presentations, click here. To read the Communication, Opinion, and Political Studies WeBlog, click here.
When I’m not at school, I’m probably either working on my house (it’s about 80 years old) or watching what I like to call “critically unacclaimed” television or movies -- a current favorite is Lost. I really enjoy hiking and have had the good fortune to do so in some very spectacular locations, including the Appalachian Trail in the Shenandoah Valley of Virginia; the Rocky Mountains in Colorado; Arches, Zion, and Bryce Canyon National Parks in Utah; Lake Tahoe in Nevada; the Sierra Nevada, Santa Ynez, and San Raphael Mountains plus the Mojave Desert in California; and even Volcanoes National Park, Waimea Canyon, and the Na Pali Coastline in the Islands of Hawaii. When I finish hiking I like to find a good microbrewery and sample a few hefeweizen beers. |
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