Advertising


As a colleague, you would work with faculty in improving and developing our advertising area.  In the School of Communication, we have a number of courses which might be appropriate for those with teaching interests in advertising.  We see our future colleagues teaching some of the following undergraduate classes and helping with the graduate program.  There is potential for developing other courses in a particular area of expertise:

425 Media Management:  This course is an introduction to media management. It has two objectives: to achieve an understanding of how media in this country work; to understand how issues of management apply across various media.
431 Strategic Communication Principles:  The role of strategic communications in business, including basic principles of integrated marketing, theory, and ethical standards.
545 Strategic Media Planning:  An introduction to media planning for students interested in careers in advertising, public relations and other forms of strategic communication.
597 Global Issues and Communication:  Focuses on the role of communication in global issues, trends, events and development.   
(We see a likely course under this number dealing with issues in global advertising)
628 Contemporary Persuasion Theory:  Persuasive campaigns in mass audience settings; persuasion in interpersonal contexts, including organizations, family and personal relationships.
634 Creative Message Design:  Message development for marketing communications.
637 Public Communication Campaigns:  Application of management techniques to public relations; public relations strategy; campaign development.
644 Advertising and Society:  Examination of positive and negative contributions of advertising in the American mass media system to society from political, sociological, and economic perspectives.
663 Communication Industry Research Methods:  An overview of major empirical methods in communication industry research.
666 Communication Perspectives on Contemporary Cultural Products: Communication causes and impacts of changing technological environment where traditional differences between cultural products -- folk, mass, popular, low, elite, high, knowledge, journalistic, informational -- are disappearing.

To Apply: The deadline for full consideration is September 15, 2007.  Interested candidates should send a cover letter, curriculum vita, samples of research, and the names and contact information for at least three references. In your cover letter, please specify the position and rank for which you would like to be considered. 

Daniel G. McDonald
Search Committee Chair
The Ohio State University
School of Communication
3108 Derby Hall
154 N. Oval Mall
Columbus, OH 43210

Informal queries or electronic applications via email are also welcome:  jobs.comm@osu.edu.